Matt McLean, strategy director at Action Impact, recently wrote a whitepaper titled “What Brand Experience Agencies Do”. The paper emphasizes the need for marketers…

All expats living in the U.A.E have been through similar journeys. Getting off the Emirates flight not knowing what the next few weeks hold in…

The Western Union Company has launched a global program to mark the unveiling of their re-branded marketing platform, ‘This is WU’. The new program ‘WU…

Headquartered out of Colorado in the US, ICOM Network refers to itself as the “world’s largest network of independent advertising and marketing communications agencies…

In an era of multi-device ownership, the opportunity to identify, engage, acquire and retain customers more efficiently and effectively across multiple digital devices, sounds…

  **Statutory warning: This article contains the words “stereotype” and “cliché” a number of times and there are only so many synonyms we could…

  The growth of the digital medium, including social and mobile, combined with the increasing consumption of online video in the region, has led…

Market-i, regional marketing research consultancy, won the ESOMAR Best Presentation Award for their paper on Mobile Technology in Marketing Research at the recent ESOMAR MENAP Forum…

Fitness First unveils new fitness philosophy based on the principles of behavioral psychology, an industry first, to encourage its members to go further in…

Mechany Fashion LLC, regional franchisee of the internationally renowned children’s apparel retailer OshKosh B’gosh has launched a customer engagement program called The OshKosh Club.

The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has today released its 2014 Media Report, summarizing the overall…

As part of a global initiative, Turner Broadcasting, parent company of Cartoon Network Arabic, has re-launched its second flagship kids brand, Boomerang, as an all-animation, youth-targeted…