Chief Marketing Officers (CMOs) in many organizations have become bigger IT spenders than any other business function, including the CIO. This is because the…

Jack Gleeson, famous for playing King Joffrey on Game of Thrones, tried out the new HTC Vive virtual reality (VR) headset when the HTC…

Purpose gives a greater meaning to everything. In any company, explaining why you do what you do can help give your employees, clients and…

If marketers are surprised today by how much more automated ad-buying costs than traditional methods, they have a new state of shock and awe ahead…

Sir David Brailsford had a difficult challenge ahead of him.

As marketers turn their attention to the youngest generation of consumers — those just on the cusp of hitting adulthood — the ubiquitous millennial…

Arabian Gulf league and Emirates have recently announced a three year, 25 million AED agreement making the airline the official partner and sponsor of…

At first glance, marketing and advertising seem to be different terms to describe the same thing: getting a product or service sold. In fact,…

National airline of the UAE, Etihad Airways, has announced the appointment of Cheil Network to assume global and social marketing duties. The network’s new…

Recently, several Middle Eastern countries – even smaller cities and towns – have been promoting themselves through destination marketing campaigns. Following the Arab Spring…

Headquartered out of South Korea, marketing solutions company Cheil Worldwide has recently made the announcement that Aaron Lau will be president of International. Prior…

  Find your ideal audience Young Millennials and mothers are important customers for a wide range of brands this Ramadan season. Historically, we also…