The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars…

WARC, the global marketing intelligence service, released its ninth annual Marketer’s toolkit for 2020. The toolkit is based on a survey of nearly 800 marketers around the…

Edition 1 of the Marketing & Sales Show opened its doors today at the Festival Arena in Dubai. The event gathered professionals from all…

The digital arm of the Choueiri Group will oversee advertising operations of ZEE5, the largest and most comprehensive OTT platform for Indian content globally…

By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a…

The idea of creativity is very modern and hip, partly because the concept of creativity itself is very recent. That’s not to say that…

Saudi Arabia is set to host the region’s first-ever Global AI Summit in March 2020 to promote the development of artificial intelligence (AI) and related…

Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020.

Social media platform Snapchat just announced it signed 18 new video shows produced in the region for Discover, its subscription-based video content feature.

By Elie Aoun, CEO of Ipsos Connect I have been working in research, media research in particular, for the last 27 years. That’s the…

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel…

Surkus, a multi-sided experiential marketing platform has made its debut in the United Arab Emirates. This announcement follows international roll-out in markets including the…