AI in PerformanceMax automatically generated creative assets and Merchant Centre Next available in the Kingdom.

How TikTok and NEOM brought the vision of the ‘THE LINE’ to life with user-generated content

Senior Designer at Saatchi & Saatchi KSA

The global technological and educational project joins hands with the Saudi-based Arabic content streaming platform.

Culturally driven, award-winning boutique PR and communications agency will be headquartered in Riyadh.

Injeel Moti, Founder of Catch Communications, explains why flipping the narrative around PR is critical to a sound marketing strategy, especially when trying to…

Saleh Lzeik, Head and Marcom Consulting at events directory app Wafy; Mustafa Zaatari, Chief Brand Officer at delivery app ToYou; and Sara Faisal, Senior…

Leo Burnett’s appointment comes after a competitive pitch involving several global agencies lasting several months. Leo Burnett previously worked with Ithra on a project…

The agency delivered “Baity Battle” for STC and “Tip with Time” for HungerStation.

By Hussein M. Dajani, Partner at Deloitte Digital Middle East

Saleh Al Sulami, CEO of General Automotive Company; Elias Sawaya, Marketing Communication Manager Mobiles at Samsung; Hashem Zahran, Chief Evangelist at startup fundraising platform…

Google collaborates with local Saudi influencers to promote Jeddah using Google Search, Maps, and Lens.