In study by Kantar and Snap Inc., 80% of parents on Snapchat say that advertising on the platform influences their purchase decisions, and almost…

Which FMCG brands enjoy the best brand health among residents in the UAE, Egypt, and KSA?

The launch will provide music labels and artists a transparent and streamlined approach to understanding how their music resonates with their audiences.

An exclusive interview with DGDA’s Group CEO part of Arab News coverage for Saudi National Day, by Lama Alhamawi.

Study predicts that AR is the future of mobile engagement, driving enhanced interactions with brands, elevated consumer experiences, and increased purchases.

The expansion will see Merkle open hubs in Riyadh and Jeddah.

New win by RMS Outdoor illustrates the fast change of pace in the KSA market.

W7Worldwide highlights the vital role of public sector communications in the pandemic.

In a global first, Zain and OMD KSA partnered with Facebook to launch its in-stream topic-based targeting feature achieving 70% of in-stream ads watched…

By Abdu Hussein, Culture &Trends Lead, MENA & Gina Shalavi, Trends Lead, YouTube Ads Marketing

Reboot Online shares data on the platforms with the biggest increase in content removal in 2020.

Communicate outlines the key insights from Crowd Analyzer’s 5th State of social media report.