The Interactive Advertising Bureau (IAB) GCC urges for greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising…

As the demand for Arabic content is on the rise, Communicate looks at understanding how this content is created and catered to the diverse community of Arabic…

There’s a love-hate relationship with influencer marketing. The need for it, in driving consumer attention is undeniable- 94% of marketers in the UAE believe…

The leading on-demand music platform has managed to surpass over 10 billion streams in 2019, a new milestone for the service in the MENA…

Snapchat has launched ‘Swipe up to call’, a new feature exclusive to users in the Middle East, which will make it easier for customers…

As part of the organization’s new strategic endeavors, Ian Fairey, former international business director at Yazzle Media joins Future Tech as the new general…

Patrimony Media signed an exclusive partnership with ELLE International to license all print, digital and event extensions of ELLE Arabia in the Middle East.…

Isobar, a global digital agency part of Dentsu Aegis Network, has been selected as the digital agency of record for the Egyptian Tourism Promotion…

By Ayman Haydar You could be forgiven for thinking that 5G has been implemented, tested and been through several iterations given the amount of…

UAE-based media sales representative company The MediaVantage has been awarded the exclusive contract to represent Qunar.com, a search engine in the outbound Chinese travel…

Abdulla Al Gurg In a continuous changing market environment, operational efficiency remains important. However, retailers are leveraging data and new technologies to optimize demand…

Global professional network, LinkedIn releases findings from its study that looks at the social media habits of small and medium businesses (SMBs) throughout the…