February 2, 2026
Transparency emerges as one of the strongest expectations: about 73 percent of respondents agree that brands and creators should clearly disclose when AI is…
February 2, 2026
MENA’s cultural depth and government backing give platforms room to scale creator ecosystems responsibly, writes Hoda Rizk. Behind the creators who appear on our…
January 23, 2026
In an interview with Communicate, Tarek Miknas, CEO FP7 McCann MENAT, explains that content in the GCC isn’t just a campaign tool; it’s the…
January 22, 2026
UAE-based signage and printing solutions distributor Blue Rhine has entered into a strategic partnership with Kavalan to accelerate the adoption of sustainable, PVC-free materials…
January 4, 2026
Global marketing and advertising forecasts for 2025–26 suggest continued growth in ad spending, driven by artificial intelligence, retail media and data-led platforms — trends…
December 30, 2025
The GCC outbound travel and tourism market is projected to grow from $70.46 billion in 2024 to $138.06 billion by 2033, according to the…
December 5, 2025
The agency model in the GCC is undergoing one of the most significant transformations. As brands across the region accelerate digital adoption, expand into…
December 4, 2025
Experience-led marketing elevates the goal from delivering information to fostering connection, writes Elene Gogelia, Chief Coordinator of Brand Development at the Georgian National Tourism…
November 27, 2025
Consumers are more brand-aware than ever, and seek superior quality at more affordable price points. The GCC region, home to one of the world’s…
November 26, 2025
One of the strongest indicators of the GCC’s growing influence is the arrival of global gaming companies establishing a physical or operational footprint in…
October 21, 2025
Moscow is set to become the epicenter of the global MICE industry as it hosts the Meet Global MICE Congress 2025 on December 17–18,…
June 20, 2025
In an era where trust has become a form of currency and reputation a tangible asset, Environmental, Social, and Governance (ESG) principles are reshaping…
June 9, 2025
Music and sound are often an afterthought when it comes to branding, yet, when it comes to many businesses, they are intrinsic to the…
May 22, 2025
Elevate, a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth, has announced…
