
November 27, 2025
‘Accessible premium’: the shift in GCC consumer shopping behavior
Consumers are more brand-aware than ever, and seek superior quality at more affordable price points. The GCC region, home to one of the world’s…

November 27, 2025
Consumers are more brand-aware than ever, and seek superior quality at more affordable price points. The GCC region, home to one of the world’s…

November 26, 2025
One of the strongest indicators of the GCC’s growing influence is the arrival of global gaming companies establishing a physical or operational footprint in…

May 22, 2025
Elevate, a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth, has announced…

May 16, 2025
There is a cute-but-creepy monster epidemic sweeping the globe. From innocent unboxings to slightly less innocent styling (I’ve seen too many dangling off Hermès…

May 6, 2025
The GCC region is witnessing a profound transformation as cognitive science and artificial intelligence intersect with environmental, social, and governance (ESG) imperatives. This convergence…

April 23, 2025
Anishkaa Gehani, Founder and CEO of Yardstick Marketing & Co-Founder and Chief Marketing Officer at iAccel Gulf Business Incubator provided this exclusive for Communicate…

January 30, 2025
The GCC OOH Industry Summit, the first Out-Of-Home industry conference in the GCC region, is set to take place on February 13th, 2025, at…

July 12, 2024
Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the…

May 23, 2024
Having kicked off operations in April 2024, SSUP has begun the process to infuse Tim Hortons’ brand identity with vitality and creativity.


August 16, 2023
Conducted by SixthFactor Consulting, the survey sheds light on the opinions of Arab youth in the MENA region, with the overall theme being ‘Living…

August 8, 2023
Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the…

May 10, 2023
DigitAll, a subsidiary of W Group leading digital transformation and the evolution of measurable smart media in the region, and Advertima, a retail media…

April 26, 2023
By Paul Wright, General Manager Western Europe and MENAT at AppsFlyer