The AI conversation in MENA has moved beyond experimentation. That’s the central finding of the MMA AI Adoption Study 25 conducted in collaboration between…

Destream, a global content monetisation platform, has expanded its operations to the Gulf Cooperation Council (GCC), aiming to strengthen payment infrastructure for creators and…

With Ramadan approaching, 2026’s first peak season is just around the corner. Bidease and Sensor Tower surveyed 425 app marketers across the region, combining…

By Hoda Rizk In 2021, brands globally invested $13.9 billion in creator partnerships. By 2025, that figure will reach $37 billion—growth that outpaces the…

Hoda Rizk As the creator economy grows, PR and marketing agencies are quietly becoming its most powerful architects. What began as execution and talent…

Transparency emerges as one of the strongest expectations: about 73 percent of respondents agree that brands and creators should clearly disclose when AI is…

MENA’s cultural depth and government backing give platforms room to scale creator ecosystems responsibly, writes Hoda Rizk. Behind the creators who appear on our…

In an interview with Communicate, Tarek Miknas, CEO FP7 McCann MENAT, explains that content in the GCC isn’t just a campaign tool; it’s the…

UAE-based signage and printing solutions distributor Blue Rhine has entered into a strategic partnership with Kavalan to accelerate the adoption of sustainable, PVC-free materials…

Global marketing and advertising forecasts for 2025–26 suggest continued growth in ad spending, driven by artificial intelligence, retail media and data-led platforms — trends…

The GCC outbound travel and tourism market is projected to grow from $70.46 billion in 2024 to $138.06 billion by 2033, according to the…

The agency model in the GCC is undergoing one of the most significant transformations. As brands across the region accelerate digital adoption, expand into…