91% of consumers across MENA made purchases on e-commerce in 2022, up from 87% in 2021. More than half of MENA consumers purchased food…

By Ramesh Redekar, Service Line Leader – Brand Health Tracking at Ipsos, and Mahmoud Shammout, Head of Research & Insights TikTok METAP

Quick Commerce is all about being fast and with consumer demands soaring to new skies with every passing day, it’s fair to say that…

Mega-sporting events provide cities with the opportunity to flourish in tourism, nation branding, culture as well as public diplomacy. So, what do they mean…

Marketers across the region are facing a transforming industry – accelerated by shifting consumer behavior, economic changes, and technology updates. Amazon Ads will discuss…

FIFA World Cup Qatar 2022 has created a lot of excitement amongst sports enthusiasts across the globe. With the first match set to kick…

As inflation rises, many consumers face a new dilemma: deciding where to cut back on spending. Making decisions is tough, as there’s a clear…

A latest survey, commissioned by Checkout.com and conducted by YouGov reveals how 16 percent of 18-24 year-olds prefer digital wallets compared to 9 percent amongst…

By Paige O’Neill, Chief Marketing Officer at Sitecore

By Samer Saad, Regional Manager for the Middle East at AppsFlyer

Here are 5 steps that marketers and businesses can adopt during Ramadan to get discovered by their target audiences.

Ziad Chehade, Head of Business Marketing at Google MENA, explains the latest trends in consumer behavior and how automation can help brands understand and…