Initiative aims to shift the focus to what really matters.

Series of films encourages shoppers to take action, download the app, tap, and shop.

The Amsterdam-based agency uses humor and irony to remind entrants that the show is judged by journalists – not creatives.

Following a successful pitch earlier this year, DDB is launching luxury jewellery and watchmaker Piaget’s Ramadan campaign called “Turn For Extraordinary.” 

Today, people are talking about the world being engulfed by the digital forum – all communications are part of the digital era. All shouts…

I’m slightly embarrassed to say this, but I admit to buying books, beverages, electronics and other sundry items, based predominantly on their covers. Why? Because I’m reassured by a…

At first glance, marketing and advertising seem to be different terms to describe the same thing: getting a product or service sold. In fact,…

Global professional network, LinkedIn releases findings from its study that looks at the social media habits of small and medium businesses (SMBs) throughout the…

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie,…

Digital and social media agency AccelerateME Online launches a new campaign titled “Nothing is created, everything is transformed.” The agency, based in Lebanon and…

To mark the 100-year anniversary of the Coca-Cola bottle, the company is celebrating with a year-long campaign that includes new advertising, a music anthem…

Lebanese Olympic skier Jackie Chamoun inspires brands to strip Since February 10, images of Lebanese skier, Jackie Chamoun, showing some skin have been making…