The power of Apple is rarely in the new technology it brings to the market, but the new behaviors it popularizes. From mobile payments…

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with…

dubizzle jumps into the world of native advertising, launching its native ad solution Brand Stories, designed to deliver tailored branded content to specific audiences. Considering recent…

Today, we hear brands talk about “social media influencers” often.

Increasingly, social media personalities are achieving celebrity status and turning into what brands call “influencers”. The ability of these personalities to connect with their…

In an era of multi-device ownership, the opportunity to identify, engage, acquire and retain customers more efficiently and effectively across multiple digital devices, sounds…

Communicate is back with its list of the top 100 brands for the year, counting down the biggest spenders in 2014 based on data…

Using can become abusing in the world of hashtags – today’s trendiest self-expression too After regional director at Memac Ogilvy’s digi­tal consultancy Social@Ogilvy, Emma…

  In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the…