
May 22, 2024
YouGov: Two-thirds of UAE and KSA Residents Have Boycotted Certain Brands
A majority also agrees that a brand snub pushes companies to take corrective action.
May 22, 2024
A majority also agrees that a brand snub pushes companies to take corrective action.
June 15, 2020
Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with…
April 6, 2020
Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases…
March 29, 2020
Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter…
March 29, 2020
Reda Raad, chief executive of communications group TBWARAAD, on how true leaders should address the current crisis. Just a few short months ago, the…
December 12, 2019
Colors are able to evoke emotions and trigger certain reactions. They can even go as far as subliminally communicating an idea or brand message.…
October 24, 2019
Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020.
September 26, 2019
By Max Al Awaad Infiniti Global Head of Marketing and Comms, Phil York, discusses with Communicate the communication direction that the luxury brand is…
July 10, 2016
UAE residents spend an average of approximately five hours of their day on social media, a new YouGov survey finds. Through surveying over…
December 7, 2015
On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai.
November 24, 2015
Let me start by asking you the much-debated question – which came first, the chicken or the egg? Many scientists and researchers have come…
September 20, 2015
Everywhere we look, anything we see or use – watches, coffee shops, desks, courier services, computers, televisions, mobile phones, pens, clothes, cars and shoes…
September 17, 2015
The power of Apple is rarely in the new technology it brings to the market, but the new behaviors it popularizes. From mobile payments…