Trendyol to onboard Alshaya Group’s American Eagle, Bath & Body Works and H&M brands to its Gulf platform.

Female-owned Light of Sakina is rooted in values of sustainability, exquisite craftsmanship, and meaningful giving, the brand creates its signature collections in a dedicated…

A majority also agrees that a brand snub pushes companies to take corrective action.

By Camilla Burchill, Senior Innovation Strategist at Tactical

40% of consumers in the UAE are increasingly inclined to explore other options for the best deals, leading to reduced brand loyalty.

Find out which three brands ranked the highest in terms of Ad Awareness growth for March 2024 in the KSA.

By Mariagrazia De Angelis, General Manager MEA, Landor

By Puja Khandelwal from Ipsos in collaboration with TikTok.

By Brenda Kassir, Associate Director of Strategy, Cheil Middle East & Africa

By Ayman Haydar, CEO MMPWW

Social commerce has become increasingly popular nationwide, with nearly half of social media users purchasing a product directly from a social media app or…

Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.