
March 19, 2025
Alshaya Group brands join Trendyol in the GCC
Trendyol to onboard Alshaya Group’s American Eagle, Bath & Body Works and H&M brands to its Gulf platform.
March 19, 2025
Trendyol to onboard Alshaya Group’s American Eagle, Bath & Body Works and H&M brands to its Gulf platform.
January 14, 2025
Female-owned Light of Sakina is rooted in values of sustainability, exquisite craftsmanship, and meaningful giving, the brand creates its signature collections in a dedicated…
April 17, 2024
Find out which three brands ranked the highest in terms of Ad Awareness growth for March 2024 in the KSA.
March 12, 2024
By Mariagrazia De Angelis, General Manager MEA, Landor
February 27, 2024
By Puja Khandelwal from Ipsos in collaboration with TikTok.
January 8, 2024
By Brenda Kassir, Associate Director of Strategy, Cheil Middle East & Africa
July 20, 2023
Social commerce has become increasingly popular nationwide, with nearly half of social media users purchasing a product directly from a social media app or…
June 14, 2023
Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.
May 31, 2021
Anja Petrovski, Marketing Director at Volkswagen Middle East, unveils what customer loyalty looks like today.
March 8, 2021
By Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble
January 25, 2021
The 10 wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviors.
September 21, 2020
Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted…
September 15, 2020
Market research company Global Web Index (GWI) has shared a new guide that provides insights into the essential changes in consumer behaviors and attitudes…