November 20, 2025
Primark Lands in the Middle East, Making Value Feel Aspirational
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…
Brands
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Read moreNovember 3, 2025
Real winners are brands that connect meaningfully with people
Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks…
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May 2, 2024
One Poor Experience and Consumers Are Switching Brands
40% of consumers in the UAE are increasingly inclined to explore other options for the best deals, leading to reduced brand loyalty.
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April 17, 2024
KSA’s March Advertiser of the Month: Which Brands Made it to the Top?
Find out which three brands ranked the highest in terms of Ad Awareness growth for March 2024 in the KSA.
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March 12, 2024
Insights from 2023: Navigating the Branding Shift
By Mariagrazia De Angelis, General Manager MEA, Landor
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February 27, 2024
Ramadan on TikTok: Authenticity and Inclusivity Key Ingredients for Brands to Succeed
By Puja Khandelwal from Ipsos in collaboration with TikTok.
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January 8, 2024
Unlocking Strategic Growth by Mastering the Art of Connection
By Brenda Kassir, Associate Director of Strategy, Cheil Middle East & Africa
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July 20, 2023
Snap Inc. and Havas Media Network Reveal How Brands can Engage Younger Shoppers in New Social Commerce Playbook
Social commerce has become increasingly popular nationwide, with nearly half of social media users purchasing a product directly from a social media app or…
Read moreJune 14, 2023
Kantar BrandZ Releases “Most Valuable Global Brands Report” for 2023
Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.
Read moreMay 31, 2021
The Shifting Face of Customer Loyalty
Anja Petrovski, Marketing Director at Volkswagen Middle East, unveils what customer loyalty looks like today.
Read moreMarch 8, 2021
The Power To Do More – How Brands Are Building Platforms To Drive Equality
By Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble
Read moreJanuary 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
The 10 wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviors.
