Hansa Research has launched a subscription-based service to measure advertising impact across digital video platforms, offering brands independent insights into campaign performance on YouTube,…

The agency model in the GCC is undergoing one of the most significant transformations. As brands across the region accelerate digital adoption, expand into…

The restructuring isn’t just about consolidating brands — it’s also being justified on economic grounds. Omnicom acted quickly after acquiring Interpublic Group. The company…

Consumers are more brand-aware than ever, and seek superior quality at more affordable price points. The GCC region, home to one of the world’s…

Consumer perceptions across the Gulf continue to evolve rapidly, shaped by new product launches, competitive pricing, digital engagement, and shifts in customer expectations. In…

For decades, the luxury industry revolved around a familiar acronym: HNWIs—High-Net-Worth Individuals. They shaped the very definition of luxury: exclusivity, scarcity, heritage, and craftsmanship…

When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…

Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks…

Trendyol to onboard Alshaya Group’s American Eagle, Bath & Body Works and H&M brands to its Gulf platform.

Female-owned Light of Sakina is rooted in values of sustainability, exquisite craftsmanship, and meaningful giving, the brand creates its signature collections in a dedicated…

A majority also agrees that a brand snub pushes companies to take corrective action.

By Camilla Burchill, Senior Innovation Strategist at Tactical