Consumer perceptions across the Gulf continue to evolve rapidly, shaped by new product launches, competitive pricing, digital engagement, and shifts in customer expectations. In…

For decades, the luxury industry revolved around a familiar acronym: HNWIs—High-Net-Worth Individuals. They shaped the very definition of luxury: exclusivity, scarcity, heritage, and craftsmanship…

When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…

Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks…

Trendyol to onboard Alshaya Group’s American Eagle, Bath & Body Works and H&M brands to its Gulf platform.

Female-owned Light of Sakina is rooted in values of sustainability, exquisite craftsmanship, and meaningful giving, the brand creates its signature collections in a dedicated…

A majority also agrees that a brand snub pushes companies to take corrective action.

By Camilla Burchill, Senior Innovation Strategist at Tactical

40% of consumers in the UAE are increasingly inclined to explore other options for the best deals, leading to reduced brand loyalty.

Find out which three brands ranked the highest in terms of Ad Awareness growth for March 2024 in the KSA.

By Mariagrazia De Angelis, General Manager MEA, Landor

By Puja Khandelwal from Ipsos in collaboration with TikTok.