AI-driven conversations accelerate trust and shorten the path to purchase, says AI search optimization expert Ema Fulga. There is much talk around the technological…

The Group said that Potentialis is rooted in its belief that AI should help people become more powerful, not more replaceable. Publicis Groupe Middle…

The two-day program features more than 50 keynote sessions, over ten hands-on workshops, and interactive demo zones that showcase real-world AI applications. Machines Can…

CAFU, the region’s first on-demand fuel delivery app, allows users to request fuel at residential areas, office complexes, and other spaces through its mobile…

Global data center power needs are projected to grow from 86GW in 2025 to 198GW by 2030, the Middle East’s unique positioning offers a…

beIN STREAM represents a significant departure from traditional broadcasting infrastructure. The subscription-based service utilizes dedicated streaming devices and moves all processing to the cloud.…

By Jim Kruger, CMO at Informatica Every year, marketers planning ahead tend to fixate on external forces. We analyze market trends, economic conditions, consumer…

By Ganesh Iyer, Founder & Managing Director, FLC Marketing Group In the GCC’s ever-evolving marketing landscape, 2025 has marked a turning point. It’s not…

Acxiom Expands AI, Data, Tech, and Product Capabilities in MENAT Region as Part of MCN Family Offering Middle East Communications Network (MCN) has announced…

STARZPLAY, a video on demand (SVOD) service in the MENA region, has been ranked MENA’s most positively spoken about streaming service. The independent analysis…

Linda Kender, Regional Director MMA MENA, talks to Communicate about balancing innovation with accountability, combating ad fraud and other practices. How should CMOs in…

Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks…