On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai.

I can recall a time when the most primitive mobile phones were a marvelous addition to our lives, when computers became household products, moving from…

In July 2015, Aaron Lau, CEO of Cheil Greater China, was tasked with additional duties as the president of international [operations]. He sits down…

Chief Marketing Officers (CMOs) in many organizations have become bigger IT spenders than any other business function, including the CIO. This is because the…

While creative agencies are constantly looking to increase their offerings with a well-rounded approach, salaries still play a large role in an employee’s choice…

How has the creative process evolved in the industry over the past few years?  The difference is that clients are now more savvy than ever…

Purpose gives a greater meaning to everything. In any company, explaining why you do what you do can help give your employees, clients and…

Communicate is proud to announce the publication of it’s first book, which will be released along with the magazine’s October issue. De-Commoditizing the Ad…

Social media is one of the fastest growing industries in the Middle East and it is a great career choice for millenials, since social…

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains…

The advertising industry is filled with a wide range of characters. They are often stereotypical and some of them need to be alleviated. From idealistic…

Dubai South, the Emirate’s new epicenter, has recently appointed Horizon FCB, a global full-service advertising agency to head the communications efforts around the development, with…