Saudi telecom operator Mobily has launched a new brand campaign titled “Ever Closer” to mark its 20th anniversary, rolling out one of its largest…

A vast majority of consumers now actively avoid advertising, underlining a growing crisis for brands struggling to convert attention into sales, according to new…

Dubai — MCN MENAT, part of the Omnicom network, along with its family of agencies across the Middle East, North Africa and Türkiye (MENAT),…

As 2025 comes to a close, Ramadan stands out as one of the most defining moments for Egypt’s advertising industry — particularly for real…

Apple plans to expand advertising placements within its App Store search results early next year, broadening ads beyond the single sponsored position that currently…

Advertising agency stocks, battered this year amid fears that artificial intelligence could replace much of their traditional work, may still be able to turn…

Creators are increasingly prioritising brand quality and shared values over budgets when choosing partnership opportunities, according to new research cited by EMARKETER. A July…

Alphabet, Amazon, and Meta now control a combined 56.1% of all advertising spend outside of China. LONDON — Three technology giants are capturing more…

Hansa Research has launched a subscription-based service to measure advertising impact across digital video platforms, offering brands independent insights into campaign performance on YouTube,…

Meta will soon offer Facebook and Instagram users in the European Union a clear choice over whether they want to receive personalised advertising, the…

By Hubert Boulos CEO and founder of Das Kapital and former CEO of DDB Middle East DDB’s sunset has been in the news for…

FP7McCann strengthened its position as one of the region’s top advertising groups after securing 15 wins at the 2025 MENA Effie Awards, earning titles…