Yazle and Dentsu have taken charge of Mastercard’s Gamers8 campaign bringing forth results through sustainable advertising.

As a result of its growth and client demands, the company has launched a new division, where its creative concepts are brought to life…

Free digital advertising courses are now available for students in KSA, UAE, Qatar, Egypt, Morocco, and all of the MENA region.

From lithographic posters and direct mail campaigns to TV commercials and the age of the internet, art has always been at the epicenter of…

The charity calls on more UAE residents to embark on adventures with purpose.

BackLite Media expands Place Exchange’s international footprint as its first regional supply partner in the UAE.

Marking the first-ever AI conference of its kind in the MENA region, the state-of-the-art technology and immersive digital art installations set the stage for…

By Terry Kane, Managing Director across MEA at The Trade Desk.

Taking a trip down memory lane, Noura Souki, Account Director at Cheil, reflects on the remarkable transformation of the advertising industry since her arrival in Dubai…

Teads will help minimize the use of heavy creatives, reducing wasted impressions caused by inefficiencies in viewability, attention, and targeting

Initiative aims to equip students with knowledge and hands-on experience as they prepare to enter the borderless communications industry.

Choueiri Group’s Michel Malkoun is new Chair of Board and Amazon Ads’ Mohamad Itani is new Vice-Chair.