
December 26, 2025
Ad fatigue worsens as 93% of consumers avoid advertising: Study
A vast majority of consumers now actively avoid advertising, underlining a growing crisis for brands struggling to convert attention into sales, according to new…

December 26, 2025
A vast majority of consumers now actively avoid advertising, underlining a growing crisis for brands struggling to convert attention into sales, according to new…

December 23, 2025
Dubai — MCN MENAT, part of the Omnicom network, along with its family of agencies across the Middle East, North Africa and Türkiye (MENAT),…

November 26, 2025
Middle East communications firm Seven Media has expanded its international presence with the opening of a new hub office in London. The move marks…

November 26, 2025
On a busy Saturday night in Dubai, Sajju (not his real name) races to deliver his tenth order for the day, the target that…

November 25, 2025
MRM MENAT has appointed Udit Agarwal as Regional Business Lead, strengthening the agency’s senior leadership as it expands its work with regional conglomerates and…

November 25, 2025
Consumers in Saudi Arabia and the UAE place significantly greater trust in premium TV and audio platforms Ads placed on premium media outlets can…

November 21, 2025
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…

November 12, 2025
MCN (Middle East Communications Network), has announced a strategic partnership with leading AdTech firm Foxpush, a leading AdTech and data solutions provider, to scale…

November 5, 2025
By Cihan Sel, Executive Director of Marketing & Communications, OMNIYAT In ultra-luxury real estate, it is tempting to believe that features and finishes alone…

November 4, 2025
We Are Social, the global socially-led creative agency, on Monday announced the promotion of Jim Coleman to CEO for the Europe, the Middle East, and…

November 4, 2025
Significant AI advancements that have enhanced user engagement on Facebook and Instagram, while improving ad-targeting capabilities, have been instrumental in Meta’s strong Q3 results,…

November 4, 2025
Linda Kender, Regional Director MMA MENA, talks to Communicate about balancing innovation with accountability, combating ad fraud and other practices. How should CMOs in…

November 4, 2025
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…

November 3, 2025
Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks…