The Middle East’s media and entertainment industry is expected to witness steady growth over the coming years, driven by rising digital consumption, expanding gaming…

Brands in the United States are spending more on high-profile celebrities than ever before as advertisers look for reliable ways to cut through an…

CES 2026 reinforced how quickly advertising, media, and marketing are being reshaped by creators, data, and artificial intelligence. From creator-led storytelling to deterministic targeting,…

Britain has begun enforcing sweeping new restrictions on junk food advertising, marking a decisive shift toward making commercial messaging subservient to public health goals,…

Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the trillion-dollar threshold, marketers are being…

Advertising has never been this harder, yet smarter.  For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical.…

Meta is heading into 2026 in what analysts describe as full AI-acceleration mode, marking a decisive shift from being primarily a social media company…

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic pressure had already…

Gross monitored advertising expenditure across the GCC crossed $8.6 billion between December 2024 and November 2025, underscoring the region’s continued status as one of…

As advertisers head into 2026, a renewed focus on premium media is emerging as a defining trend, driven by growing concerns that years of…

From billion-dollar bets to tighter rules and AI-driven growth, 2025 witnessed important deals, launches, and regulatory shifts in the Middle East and North Africa…

TUI MAGIC LIFE has rolled out a new international marketing campaign titled “Like a vacation, only better!”, aimed at strengthening its brand positioning ahead…