BackLite Media expands Place Exchange’s international footprint as its first regional supply partner in the UAE.

Marking the first-ever AI conference of its kind in the MENA region, the state-of-the-art technology and immersive digital art installations set the stage for…

By Terry Kane, Managing Director across MEA at The Trade Desk.

Taking a trip down memory lane, Noura Souki, Account Director at Cheil, reflects on the remarkable transformation of the advertising industry since her arrival in Dubai…

Teads will help minimize the use of heavy creatives, reducing wasted impressions caused by inefficiencies in viewability, attention, and targeting

Initiative aims to equip students with knowledge and hands-on experience as they prepare to enter the borderless communications industry.

Choueiri Group’s Michel Malkoun is new Chair of Board and Amazon Ads’ Mohamad Itani is new Vice-Chair.

By the Advertising Business Group (ABG)

James Toye, Consultant in Marketing, Hana Rosli, Associate Consultant in Technology, and Rachel Agrippa, Consultant in Outsourced Professionals at Hays, discuss how the industry…

The campaign is part of a wider aftersales initiative by the brand that has already achieved high view rates across platforms.

Communicate asked employees what they have to say about their salaries and employment.

What employers from the advertising industry are saying about salaries in the GCC.