The digital arm of the Choueiri Group will oversee advertising operations of ZEE5, the largest and most comprehensive OTT platform for Indian content globally…

By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a…

Saudi Arabia is set to host the region’s first-ever Global AI Summit in March 2020 to promote the development of artificial intelligence (AI) and related…

The idea of creativity is very modern and hip, partly because the concept of creativity itself is very recent. That’s not to say that…

Social media platform Snapchat just announced it signed 18 new video shows produced in the region for Discover, its subscription-based video content feature.

By Elie Aoun, CEO of Ipsos Connect I have been working in research, media research in particular, for the last 27 years. That’s the…

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel…

Technology has already transformed the way we shop, it is believed that more people are increasingly shopping using their devices daily. That said, there…

To many over-the-top (OTT) providers, an ad-supported video on demand (AVOD) service is merely a tool to garner interest and funnel viewers to their…

As the industry grows worldwide,“the core principles of marketing effectiveness and growth actually remains the same,” said Traci Alford, Effie Worldwide’s President and CEO…

By Adam Kleinberg Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to…

Around the Clock Communications (ATC) is the new exciting name in the UAE advertising scene. We have a big mission to disrupt and change…