To many over-the-top (OTT) providers, an ad-supported video on demand (AVOD) service is merely a tool to garner interest and funnel viewers to their…

As the industry grows worldwide,“the core principles of marketing effectiveness and growth actually remains the same,” said Traci Alford, Effie Worldwide’s President and CEO…

By Adam Kleinberg Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to…

Around the Clock Communications (ATC) is the new exciting name in the UAE advertising scene. We have a big mission to disrupt and change…

By Ana Julia Olivera Advertising plays a significant role in today’s world. Countries have relied heavily on branding themselves to attract tourists and bring…

By Divya Ariga As virtuous as the “We should all be feminists.” $860 t-shirt from Dior may be, it does not attempt to look at…

By Alex Maalouf Let’s forget all of the buzz words. Instead, let me ask you this. How much do you rely on the internet?…

Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May 2019. The agency is set to provide brands…

By Mike Proulx With four simple words printed on a slide behind Facebook founder and CEO Mark Zuckerberg during his recent F8 keynote, 15…

By Justin Choi The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment…

In a statement to the press, PRCA announced  Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to…

By Tony Stanol With a tighter candidate market and industries like tech firms and consultancies vying for advertising talent, mistakes in the hiring process are…