
October 16, 2025
The Death of the Middle – Why the Future Belongs to the Extremes
There was a time when playing it safe passed for strategy. Brands tried not to offend, agencies aimed to please, and the middle ground…
October 16, 2025
There was a time when playing it safe passed for strategy. Brands tried not to offend, agencies aimed to please, and the middle ground…
October 16, 2025
We are told from a young age that hard work pays off. Put your head down, hustle harder than everyone else, and success will…
August 29, 2025
The uncomfortable truth is about nine out of ten digital transformation initiatives fail. Executives who chased the latest technology ended up wasting capital, time,…
August 29, 2025
After nearly nine years of delivering trusted services and creating meaningful impact for clients across the region, MEDPUSH announced the launch of VIRDIX, a…
August 28, 2025
In just a few short years, artificial intelligence has moved from being a novel experiment to becoming the backbone of modern enterprises. Post-pandemic priorities…
August 27, 2025
You spend at least two weeks on a pitch.Late nights. Strategy decks. Creative revisions. Internal reviews. You finally hit send — proud, exhausted, and…
August 27, 2025
The UAE’s workforce is experiencing an AI revolution. New research from LinkedIn, the world’s largest professional network, reveals that AI adoption has surged dramatically…
August 26, 2025
Snapchat, in partnership with Publicis Media and NRG, has released new research revealing how the path to purchase is being redefined across four key…
August 26, 2025
Creativity now has a new home in the Middle East. MADE, the region’s first dedicated digital platform for Music, Art, Dance, and Entertainment, has officially…
August 26, 2025
OSN Group, the leading network for premium entertainment across the MENA region has chosen Current Global MENAT as its exclusive public relations agency. Current…
August 26, 2025
We work in a fast market with ambitious clients. Our region moves quickly. Numbers and milestones matter, but identity matters more. For us that…
August 25, 2025
The Middle East’s creative industry is at an inflection point. Over the past decade, brands active in the market have multiplied and/or grown, and…
August 25, 2025
GODIVA, the iconic chocolatier with a near-century of heritage and part of the pladis portfolio in the Middle East, has appointed Brazen MENA as…
August 25, 2025
Arla Foods’ launch of its Protein Pudding sent Saudi Arabia into a frenzy, breaking the internet and emptying shelves across the country. The new…