The uncomfortable truth is about nine out of ten digital transformation initiatives fail. Executives who chased the latest technology ended up wasting capital, time,…

After nearly nine years of delivering trusted services and creating meaningful impact for clients across the region, MEDPUSH announced the launch of VIRDIX, a…

In just a few short years, artificial intelligence has moved from being a novel experiment to becoming the backbone of modern enterprises. Post-pandemic priorities…

You spend at least two weeks on a pitch.Late nights. Strategy decks. Creative revisions. Internal reviews. You finally hit send — proud, exhausted, and…

The UAE’s workforce is experiencing an AI revolution. New research from LinkedIn, the world’s largest professional network, reveals that AI adoption has surged dramatically…

Snapchat, in partnership with Publicis Media and NRG, has released new research revealing how the path to purchase is being redefined across four key…

Creativity now has a new home in the Middle East. MADE, the region’s first dedicated digital platform for Music, Art, Dance, and Entertainment, has officially…

OSN Group, the leading network for premium entertainment across the MENA region has chosen Current Global MENAT as its exclusive public relations agency. Current…

We work in a fast market with ambitious clients. Our region moves quickly. Numbers and milestones matter, but identity matters more. For us that…

The Middle East’s creative industry is at an inflection point. Over the past decade, brands active in the market have multiplied and/or grown, and…

GODIVA, the iconic chocolatier with a near-century of heritage and part of the pladis portfolio in the Middle East, has appointed Brazen MENA as…

Arla Foods’ launch of its Protein Pudding sent Saudi Arabia into a frenzy, breaking the internet and emptying shelves across the country. The new…