Qatar Airways has unveiled its first digital destination, QVerse Island, on the gaming platform Fortnite, allowing users to explore Doha through an immersive virtual…

Xnurta, an agentic AI-powered advertising platform, has announced a strategic partnership with global eCommerce agency Front Row to accelerate AI-driven Amazon advertising and retail…

BBDO emerged as the most prolific creative agency at Super Bowl 60, producing the highest number of ads during this year’s Big Game. The…

Golin MENA has been appointed as the UAE communications partner for Choithrams, a leading food retailer and distributor in the Middle East, following a…

As Ramadan approaches, Almarai is once again bringing back its flagship platform, “Appreciate the Blessings,” with a campaign that opts for simplicity over spectacle.…

With Ramadan approaching, 2026’s first peak season is just around the corner. Bidease and Sensor Tower surveyed 425 app marketers across the region, combining…

The number of employees in the member agencies of the Institute of Practitioners in Advertising (IPA) fell over the past year, even as gender…

Publicis Groupe Middle East has appointed Joyce Hallak as Chief Executive Officer of Spark Foundry Middle East, marking a new leadership phase for the…

Switz Group has teamed up with We Are Social to roll out a two-phase Ramadan campaign that blends youthful energy with emotional tradition, aiming…

Communicate has unveiled its Best Brands and Top Marketers Issue 2026, spotlighting the brands and marketing leaders who truly stood out in 2025—not through…

DMC built the cradle for the ‘cluster model’, grouping broadcasters, digital agencies, and publishers into a specialized tax-free environment, offering 100 percent foreign ownership,…

Yango Ads, the AdTech arm of Yango Group, has released its Ramadan 2026 Demand Playbook, offering insights into how brands across the Middle East…