Beginning Feb 2026, the GNTB will localize its City Life and Culinary Germany campaigns for GCC audiences, deploying them across high-impact digital platforms.  The…

FIX Dessert Chocolatier has become one of Dubai’s most recognisable homegrown brands, known for nostalgic flavours, viral drops and a distinctive storytelling style rooted…

Against the backdrop of Riyadh Season 2025, the MENA Effie Awards celebrated their 16th year of recognizing top marketing work across MENA. The event…

The 12 honorees represent a diverse cohort tackling some of the region’s most important scientific challenges. The L’Oréal-UNESCO For Women in Science Middle East…

The Group said that Potentialis is rooted in its belief that AI should help people become more powerful, not more replaceable. Publicis Groupe Middle…

Zafer Akyel, Director of Solutions Engineering and Architecture for EMEA at WebEngage, has spent the past years watching Middle East retailers struggle with a…

The convergence of entertainment and commerce is creating a new playbook for retailers in the Middle East, and Ugreen’s latest campaign offers a glimpse…

The event is expected to draw major industry attention through two days of masterclasses, designer showcases, and the Dubai Mall Global Fashion Awards. Publsh…

The initiative marks a major step in building infrastructure around one of the UAE’s fastest-growing hospitality segments. Short Stay Circle will launch its new…

The two-day program features more than 50 keynote sessions, over ten hands-on workshops, and interactive demo zones that showcase real-world AI applications. Machines Can…

Consumers are more brand-aware than ever, and seek superior quality at more affordable price points. The GCC region, home to one of the world’s…

CAFU, the region’s first on-demand fuel delivery app, allows users to request fuel at residential areas, office complexes, and other spaces through its mobile…