Dubai recorded 232 retail transactions totalling AED 587M in Q2 2025, with top-performing areas including Business Bay, JVC, MBR City, Arjan and Dubai Marina.…

In an ambitious move to take control of its sales channel, leading Saudi bottled water brand Nova Water has successfully transformed its mobile app…

Lipton has teamed up with Horizon FCB Dubai to unveil a region-first campaign inspired by the global phenomenon, Squid Game. The goal? To introduce Lipton’s…

KSA’s low-cost carrier flynas had a big ambition and an even bigger challenge. The company wanted to launch three new summer destinations in Europe,…

In the business world, it’s common to work as if every deadline were yesterday. And in integrated communications, specifically Public Relations (PR), we tend…

Flywheel, the global leader in e-commerce intelligence and retail media technology, is expanding its footprint into the Middle East, building on the regional operations…

Google launches today a new photo-to-video capability in Gemini, allowing creators and artists to transform their favorite photos into dynamic eight-second video clips with…

If you want to understand what world-class PR looks like in 2025, look no further than the UAE. This is not just a country…

Dubai Airports, the operator of Dubai International (DXB) and Dubai World Central – Al Maktoum International (DWC), has appointed Current Global MENAT as its…

pitch wins through its lead agencies AGA-ADK and Equation Media. About The Network Communication Group (TNCG): The Network Communication Group (TNCG) is an independent,…

I have won awards for videos that barely cracked a thousand views, and I have created viral content that never got a single nod.…

Leadership is one of the most underrated qualities when it comes to working within a company system. What are the top criteria behind being…