US Podcast advertising spending fell sharply in January following the holiday-season surge, though several major brands maintained strong investments in the medium, according to…

The Trade Desk has partnered with AiOO to give media buyers access to digital out-of-home (DOOH) and retail media inventory in the Middle East…

 Ramadan remains one of the most commercially significant periods in the Middle East and Africa, accounting for nearly one-fifth of annual fast-moving consumer goods…

UAE-based communications agency QComms has begun 2026 with eight new regional and international client wins, expanding its portfolio across education, hospitality, design and lifestyle…

Ramadan is driving a seasonal surge in loyalty program participation across the Gulf, with retail, travel and financial services benefiting from higher consumer spending…

The global advertising market continues to grow, projected at more than $1 trillion annually, yet effectiveness remains stubbornly inconsistent. Creative output is accelerating across…

By 2030, advertising may no longer be aimed solely at people. It may be aimed at their bots. That is the premise underpinning a…

For years, digital marketing operated on a relatively stable formula. Brands invested in keywords, backlinks, and technical SEO to compete for space on search…

For brands in the GCC and wider Arab world, Ramadan is more than a sales season, it’s a cultural moment when audiences are highly…

Walmart’s advertising business surged 46% in 2025, reaching nearly $6.4 billion in global revenue, as the retail giant posted steady overall growth and strong…

The AI conversation in MENA has moved beyond experimentation. That’s the central finding of the MMA AI Adoption Study 25 conducted in collaboration between…

Reddit is taking another step toward positioning itself as an ecommerce destination, testing a new AI-powered search feature that turns community recommendations into shoppable…