A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch made by seven top agencies, which included OMD, MEC, and Vertical. Starting December 2013, Mindshare Beirut will oversee Waterfront City’s media operations, which includes managing its communication channels’ strategies, implementation and buying.
January 1, 2026
As advertisers head into 2026, a renewed focus on premium media is emerging as a defining trend, driven by growing concerns that years of…
January 1, 2026
San Francisco: Meta developed an internal “playbook” aimed at delaying regulatory pressure to crack down on scam advertising on Facebook and Instagram, according to…
December 31, 2025
The sustainability themes explored in the series align with real-world initiatives showcased in the Middle East, including The Sustainable City, a development pioneered by…
December 31, 2025
From billion-dollar bets to tighter rules and AI-driven growth, 2025 witnessed important deals, launches, and regulatory shifts in the Middle East and North Africa…
