A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch made by seven top agencies, which included OMD, MEC, and Vertical. Starting December 2013, Mindshare Beirut will oversee Waterfront City’s media operations, which includes managing its communication channels’ strategies, implementation and buying.
February 12, 2026
Golin MENA has been appointed as the UAE communications partner for Choithrams, a leading food retailer and distributor in the Middle East, following a…
February 12, 2026
As Ramadan approaches, Almarai is once again bringing back its flagship platform, “Appreciate the Blessings,” with a campaign that opts for simplicity over spectacle.…
February 12, 2026
With Ramadan approaching, 2026’s first peak season is just around the corner. Bidease and Sensor Tower surveyed 425 app marketers across the region, combining…
February 12, 2026
The number of employees in the member agencies of the Institute of Practitioners in Advertising (IPA) fell over the past year, even as gender…
