A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch made by seven top agencies, which included OMD, MEC, and Vertical. Starting December 2013, Mindshare Beirut will oversee Waterfront City’s media operations, which includes managing its communication channels’ strategies, implementation and buying.
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The way people choose how and when to get their news continues to change both rapidly and unexpectedly with the introduction and adoption of…
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We still call it social media, but the way people use these platforms today has nothing to do with being social. What began as…
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AI in marketing, especially in Real Estate, has revolutionised in recent years, redeveloping how businesses engage with customers and make decisions. The advancements in…
