A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch made by seven top agencies, which included OMD, MEC, and Vertical. Starting December 2013, Mindshare Beirut will oversee Waterfront City’s media operations, which includes managing its communication channels’ strategies, implementation and buying.
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The rise of generative AI is fundamentally reshaping how consumers discover brands and information. With AI Overviews now answering queries directly within search results,…
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Shamal Holding, a diversified investment firm behind some of Dubai’s most iconic lifestyle, leisure, and hospitality destinations, has appointed Omnicom Group as its fully…
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As stress levels rise, wellness travel is booming—but it often comes with long flights, hefty price tags, and treatments that don’t always deliver lasting…
