A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch made by seven top agencies, which included OMD, MEC, and Vertical. Starting December 2013, Mindshare Beirut will oversee Waterfront City’s media operations, which includes managing its communication channels’ strategies, implementation and buying.
May 26, 2024
For years, marketers have chased relevance through personalisation. But we’re no longer living in a world where that means tailoring emails by first name…
May 26, 2024
Across the Middle East, digital advertising is undergoing a profound transformation. The rise of Connected TV (CTV), Retail Media Networks (RMNs), and more integrated…
May 26, 2024
LOVE by LV Partners, the Dubai-based consultancy committed to providing an innovative approach to PR and communications, is thrilled to announce its continued growth…
