A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch made by seven top agencies, which included OMD, MEC, and Vertical. Starting December 2013, Mindshare Beirut will oversee Waterfront City’s media operations, which includes managing its communication channels’ strategies, implementation and buying.
May 26, 2024
The summer of 2025 is now here, which means we are now halfway through the decade. I have previously wrote about being focused on…
May 26, 2024
The economics of fashion resale is set to be reshaped by upcoming EU regulation, with a potential doubling of lifetime product value, and up…
May 26, 2024
The 2025 editions of the Specialty Food Association Fancy Food Show series concluded on July 1 in New York City after featuring hundreds of…
