A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch made by seven top agencies, which included OMD, MEC, and Vertical. Starting December 2013, Mindshare Beirut will oversee Waterfront City’s media operations, which includes managing its communication channels’ strategies, implementation and buying.
May 26, 2024
This Father’s Day, the LEGO Group has launched a regionally tailored campaign encouraging families in the UAE to “Build It With Him” a creative…
May 26, 2024
In today’s high-stakes, highly complex B2B landscape, new research from LinkedIn reveals that 91% of B2B marketers in the UAE say grabbing audience attention…
May 26, 2024
MullenLowe MENA has been awarded the Agency of the Year for the Middle East & Africa at the Gerety Awards 2025 — the only…
