GoWit One consolidates automation, multi-retailer unification, and real-time intelligence into a single dashboard.
Global AdTech firm GoWit on Thursday unveiled GoWit One, a unified AI operating system designed to simplify campaign management across multiple retailers, channels, and markets, cutting setup time from hours to as little as 10 minutes.
The platform aims to tackle operational inefficiencies that have long plagued retail media. According to the Interactive Advertising Bureau (IAB), 70 percent of retail media campaigns still lack end-to-end AI adoption, forcing media buyers to juggle disconnected networks, dashboards, and compliance requirements, often resulting in errors and delayed launches.
GoWit One consolidates automation, multi-retailer unification, and real-time intelligence into a single dashboard. It connects GoWit’s network of over 7,000 brands with top retailers across more than 20 EMEA markets, allowing agencies to manage campaigns with minimal manual intervention.
Features include automated workflows, unified performance intelligence across on-site, off-site, and in-store formats, and AI-driven compliance checks to prevent launch delays.
“By putting AI at the core of AdOps, we’re enabling agencies to reclaim time, eliminate inefficiency, and scale smarter than ever before,” said Emrah Adsan, CEO of GoWit.
“GoWit One delivers the connected AI layer agencies have been waiting for: one system to plan, activate, and optimize campaigns across all retailers and markets.”
To pilot the platform, GoWit has partnered with WPP Media Turkey, a global leader in media investment and creative transformation. Evren Gülyaşar, Managing Director for Commerce at WPP Media Turkey, said the platform “sets a new benchmark for how agencies operate in commerce and retail media.
For the first time, our teams can manage multi-retailer and multi-market campaigns end-to-end in a single AI-driven ecosystem. It removes operational bottlenecks and fragmentation, giving us the speed and precision required to lead in this space.”
GoWit positions itself as a leading provider of AI-powered commerce and retail media technology in EMEA, combining proprietary infrastructure with demand-side expertise to help retailers, brands, and agencies maximize ad monetization and relevance across omnichannel campaigns.
The launch of GoWit One comes as retail media continues to expand rapidly, with brands increasingly seeking technology that can integrate fragmented channels while improving speed, precision, and performance insights.
