
Explore the MENA Programmatic Maze
Who does what in the regional programmatic ecosystem? Communicate maps it out for you.

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February 25, 2026
FP7 McCANN has promoted Cynthia Sarkis to Regional Head of Creative Hub for the MENAT region, expanding her responsibilities to oversee the agency’s creative…

February 25, 2026
Paramount Skydance has submitted a higher takeover offer for Warner Bros Discovery, escalating a bidding war with Netflix for control of one of Hollywood’s…

February 25, 2026
Advertisers are rethinking how they plan and buy media as artificial intelligence reshapes marketing workflows and consumer targeting, according to a study by WPP.…

February 25, 2026
Large language models generate inconsistent brand and product recommendations, making precise ranking measurements unreliable, according to a study by market research firm SparkToro and…