Explore the MENA Programmatic Maze
Who does what in the regional programmatic ecosystem? Communicate maps it out for you.
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Read moreMay 26, 2024
Georgia’s tourism marketing privileges experiences over ads: Elene Gogelia
Experience-led marketing elevates the goal from delivering information to fostering connection, writes Elene Gogelia, Chief Coordinator of Brand Development at the Georgian National Tourism…
Read moreMay 26, 2024
From search boxes to conversations: How AI is changing consumer decision-making
AI-driven conversations accelerate trust and shorten the path to purchase, says AI search optimization expert Ema Fulga. There is much talk around the technological…
Read moreMay 26, 2024
iProspect appointed Seddiqi Holding’s media agency of record
iProspect, part of dentsu, has been appointed digital media agency of record for Seddiqi Holding after a competitive pitch, securing a mandate that will…
