Audiomob, a global in-game audio advertising company, has announced Abu Dhabi as its Middle East and North Africa (MENA) headquarters, citing the emirate’s growing gaming ecosystem as a key driver for business expansion and innovation.
The move is supported by a partnership with Abu Dhabi Gaming and is aimed at strengthening Audiomob’s presence in the global in-game advertising market, particularly in unintrusive audio-based formats.
Audiomob’s patented technology allows brands and artists to reach gamers through in-game audio advertisements without disrupting gameplay. The company says the solution addresses a longstanding challenge for game developers—generating advertising revenue while preserving an immersive player experience.
The company’s headquarters on Yas Island will house software engineers, operations, sales, and executive teams. Audiomob said the Abu Dhabi base will enhance its operational capabilities while also creating opportunities for regional talent in the gaming sector.
Audiomob recently launched what it described as the world’s first in-game audio Cost Per Install (CPI) product, enabling brands to pay only for user installs. The company has also secured an exclusive partnership with global mobile gaming publisher Voodoo and was featured in Bloomberg’s “2024 UK Startups to Watch” list.
Commenting on the decision, Wilfrid Obeng, Co-Founder and CTO of Audiomob, said: “Abu Dhabi has proven to be the perfect home for us, opening crucial doors to help us meet our ambitious growth strategy. The support from Abu Dhabi Gaming has been instrumental—from subsidies and talent development to opportunities for collaboration across the ecosystem.”
Marcos Muller-Habig, Director of Abu Dhabi Gaming, said: “We are proud to welcome Audiomob as a key partner in our gaming ecosystem. Their innovative product helps brands push ads without interrupting the player’s journey, aligning perfectly with our vision for Abu Dhabi as a global gaming hub.”
Abu Dhabi Gaming has been working to position the emirate as a global centre for gaming by offering infrastructure support, talent development initiatives, and partnerships for both regional and international companies.
Audiomob said its expansion into Abu Dhabi aligns with the emirate’s broader push to become a global hub for gaming and digital entertainment, fostering innovation, collaboration, and long-term industry growth.
