TBWA\RAAD has appointed Priya Cima as Talent and Organizational Development Specialist to lead key people initiatives across its Dubai and Riyadh operations.
She will lead organizational development initiatives, including leadership and talent development, organizational efficiency and culture, and change management. In Saudi Arabia, she will serve as the primary point of contact for talent operations throughout the employee experience.
Cima has more than 30 years of academic and professional experience across New York and the Middle East region. She has advised government entities and private-sector organizations through organizational transformations, both as a management consultant and as an in-house specialist.
“The creative industry is at a turning point where talent strategy directly impacts business outcomes,” said Reda Raad, Group CEO, TBWA\RAAD.
“Priya’s proven track record of transforming workplace cultures will be instrumental as we continue winning major regional accounts and expanding our Saudi presence.”
On her appointment, Cima said: “I’m excited and honored to join the TBWA\RAAD family… What excites me most is that this isn’t a static achievement, it reflects TBWA\RAAD’s dynamic energy, where Disruption®, innovation, and care for people come together. I look forward to contributing to a workplace that is creative and collaborative.”
