Publicis Media ME and talabat Enter Strategic Partnership to Deliver Data-Driven Solutions for Brands in MENA

Media, the media hub under Publicis Groupe ME and talabat, the region’s leading platform for on-demand delivery, have partnered to create new opportunities for brands to scale their presence in the MENA region. By combining the expertise of both Publicis Media and talabat in media, data, and commerce, this collaboration offers brands actionable insights, tailored advertising solutions, and commerce-driven strategies to meet their business objectives.
As consumer expectations continue to evolve, brands need a more integrated approach to commerce, blending media strategy with real-time platform insights. This partnership brings together talabat’s deep understanding of on-demand consumer behavior with Publicis Media’s expertise in optimizing media investments, helping brands engage customers with the right messaging at the right moments.

Through this partnership, brands can leverage talabat’s real-time shopper insights to refine their media strategies, ensuring more personalized and effective customer engagement, track campaign performance in real-time and optimize their media spend based on actual shopper behavior. By aligning talabat’s expertise and insights with Publicis Media’s strategic knowledge, brands will have access to insights and strategies that can help enhance engagement, optimize conversion, and improve return on investment.

As e-commerce continues to evolve, this partnership gives brands a direct pathway to convert media investment into measurable business results, supported by intelligence, strategy, and advanced technology.