IFF announced the inauguration of its Scent Dubai Creative Center, a 2,000-square-meter addition to the company’s facility in the Dubai Science Park Laboratory Complex.
IFF announced the inauguration of its Scent Dubai Creative Center, a 2,000-square-meter addition to the company’s facility in the Dubai Science Park Laboratory Complex. The added facility strengthens IFF's capabilities to serve customers with leading fragrance innovations in one of the fastest-growing regions in the global scent industry.
"The Middle East is a key market for IFF’s global growth,” said Erik Fyrwald, IFF CEO. “It’s expected to top $7 billion by 2034, thanks to greater online access, increasing disposable income, strong demand for luxury and long-standing cultural ties to smell. The Dubai Creative Center will strengthen our ability to continue winning with customers by delivering leading innovative solutions for local tastes in fine and consumer fragrance even faster."
Complete with cutting-edge technology and resources, the center features artistic and design inspiration from local and regional cultural heritage. It includes a perfumery art studio for co-creation with customers, a majlis—a traditional Middle Eastern sitting room—and an academy for perfumery training. It is also equipped with a semi-industrial production robot to accelerate speed to market. IFF’s Scent Dubai Creative Center will enable the company to cater to the region’s unique and evolving consumer demands, working with customers to create solutions in scent performance, delivery systems and scent engineering, among others.
IFF’s scent team has been present in Dubai for over 15 years. Its creative voice in the Middle Eastern perfumery market has been instrumental in the global expansion of leading regional brands, creating scents that have become global icons beyond the region, supporting the global fine fragrance category growth. IFF’s Dubai Science Park site also serves customers in food and beverage with solutions in taste, food ingredients and food biosciences.
