Ramadan in Egypt is more than a television season — it is a cultural ritual. Every year, anticipation builds weeks before the holy month begins. Trailers are dissected, casting decisions spark debate, and audiences speculate over which genre will dominate: thriller, social drama or comedy.
In 2026, that anticipation has translated into intense early engagement.
A new Ramadan study by Ipsos in MENA, tracking 20 premium Egyptian productions, shows that within just the first week, clear favourites are emerging. The study combines audience intent-to-watch data with real-time social intelligence to measure both planned viewing and online resonance.
Between February 1 and 24 alone, Ramadan series generated 61,600 mentions and 240,000 interactions — a sharp surge compared to the previous period.
At the heart of the analysis is Ipsos’ proprietary Social Reputation Score (SRS), a metric that measures the strength and quality of engagement around each show, indicating not just how often a series is discussed, but how meaningfully it is impacting viewers.
Top 10 Series Egyptians Plan to Watch
After week one, the top 10 series in planned viewing are:
- Ein Sehreya
- Kan Ya Makan
- Darsh
- El Nos Al Thany
- El King
- Sohab El Ard
- Heya Kemia
- Fakhr Al Delta
- Ali Klay
- Efrag
While all 10 titles are shaping early viewing habits, five productions are clearly defining the tone of the season.
Ein Sehreya: Early front-runner
Ranked number one in planned viewing, Ein Sehreya also records the highest Social Reputation Score at 72.4.
Online conversation around the show is driven by suspense and unpredictability. Viewers are actively dissecting plot twists, questioning character motives and analysing scenes that mirror contemporary realities. Much of the discussion highlights production quality and the on-screen chemistry between Essam Omar and Bassem Samra.
Audience reactions reflect strong approval. Many viewers have described it as the standout production of the season so far, praising individual episodes and calling it the strongest entry in this year’s Ramadan lineup.
Early signals suggest the series is not only attracting viewers but securing enthusiastic endorsement.
Kan Ya Makan: Quiet but steady momentum
Kan Ya Makan is building traction in a more understated way. With a Social Reputation Score of 61, engagement around the series is emotionally driven and performance-focused.
Discussion centres largely on casting, particularly Maged El Kedwany, alongside praise for Yosra El Lozy. Viewers have also highlighted the opening credits and the show’s calm, distinctive atmosphere.
Rather than generating controversy or debate, the series appears to be building loyalty through tone, aesthetic appeal and consistent performances.
Darsh: Intrigue and online debate
With a Social Reputation Score of 52, Darsh is gaining momentum through suspense and active viewer interpretation.
The tone of conversation is analytical. Audiences are questioning character intentions, building theories and debating interpretations as the story unfolds. Tensions between the author and actors have also sparked online discussion, adding to the buzz.
Standout scenes, promotional teasers and casting choices are key drivers of engagement, with particular praise directed at Mustafa Shaaban’s performance and the show’s gripping opening episodes.
El Nos Al Thany: Substance over spectacle
El Nos Al Thany, scoring 54 on the Social Reputation Score, is drawing attention through thematic depth rather than dramatic twists.
Engagement around the series is thoughtful and layered. Viewers are discussing its themes, performances and the questions raised by the storyline. Ahmed Amin’s involvement is a major driver of anticipation, with many expressing trust in his work even before fully engaging with the plot.
Scenes and teasers have circulated widely online, and curiosity around the meaning of the title has further fuelled conversation.
El King: Scale and star presence
Completing the top five is El King, with a Social Reputation Score of 55.6.
Discussion around the series focuses on dramatic pacing, standout scenes and intense key moments. Much of the buzz has been amplified by viral clips and headlines, particularly surrounding episodes that sparked strong reactions on social media.
Casting remains central to the conversation, with significant attention on Mohamed Emam and comparisons to his family legacy, adding an extra layer of audience engagement.
A season still taking shape
Week one reveals a clear pattern. Some titles are driving high-intensity engagement through suspense and unpredictability. Others are building steady loyalty through performance strength and emotional connection.
The strongest positioning appears where early anticipation aligns with meaningful audience response.
However, with Ramadan still unfolding, the competitive landscape remains fluid. As new episodes air and storylines deepen, viewer sentiment and rankings are likely to shift.
For now, the first week has set the tone. The real question is which series will sustain momentum — and which will fade as the season progresses.
