The creator economy has moved well beyond likes and follower counts. In 2026, creators are becoming enterprises, AI is reshaping how stories are planned and performed, and brands across the GCC are rethinking trust, scale, and strategy in a rapidly maturing ecosystem.
The latest issue of Communicate dives deep into this transformation. From AI-driven discovery and real-time marketing planning, to the ethical crossroads facing fashion as generative models go mainstream, the issue captures a region in transition. It examines why brands are betting big on nano and micro creators, how content has become the brand in motion, and why AI is a tool—not the strategy—when it comes to sustainable growth in MENA.
This edition also tracks the rise of the GCC creator economy, now projected to reach over 263,000 influencers, explores whether celebrities or creators are the better brand fit, and asks a critical question: is this the end of the solo creator? With insights from industry leaders, agencies, platforms, and global events like Qatar Web Summit 2026, the issue maps how creators are evolving from influence to full-scale enterprise.
If you want to understand where media, marketing, AI, and creators are heading next in the region, this is the issue to read.
Explore the latest issue of Communicate:
https://communicateonline.me/
Download the full PDF here:
https://drive.google.com/
