TUI MAGIC LIFE has rolled out a new international marketing campaign titled “Like a vacation, only better!”, aimed at strengthening its brand positioning ahead of the 2026 travel season. The campaign officially went live on December 27, 2025 and targets key European markets including Germany, Austria and the UK.
Building on the brand’s earlier campaign, “Like a holiday, only cooler!”, the new push focuses on emotional storytelling and experience-led travel. It highlights the breadth of activities, entertainment and community-driven experiences offered at TUI MAGIC LIFE resorts, positioning them as more than conventional all-inclusive holidays.
The campaign is being executed across digital, social media, connected TV and out-of-home platforms, with influencer partnerships supporting reach and engagement. According to Nils Sarbok, Head of Marketing at TUI MAGIC LIFE, the objective is to communicate the value of an all-inclusive holiday that delivers added experiences at no extra cost.
The campaign marks the third phase of TUI MAGIC LIFE’s ongoing brand evolution, with a continued emphasis on experiential travel and emotional connection.
