The restructuring isn’t just about consolidating brands — it’s also being justified on economic grounds.
Omnicom acted quickly after acquiring Interpublic Group. The company plans to lay off more than 4,000 employees worldwide and will fold or merge several long-standing agencies.
Most of the job cuts will affect administrative and overlapping roles. However, some leadership positions will also be eliminated.
When it comes to agency brands, several storied names will be “retired.” The creative agency DDB (founded 1949) and marketing-creative agency MullenLowe will be integrated into Omnicom’s TBWA.
Meanwhile, another legacy agency, FCB — which traces its roots back to 1873 — will be absorbed into Omnicom’s BBDO network.
All of this is part of a wider restructuring: the merged company will streamline its creative operations under just three global creative networks — BBDO, TBWA, and McCann — along with a handful of smaller boutique agencies.
On the media-buying and planning side, the new entity will run six global media networks (including OMD, PHD, Hearts & Science, Initiative, UM, and Mediahub), now under a unified leadership model rather than separate global agency CEOs.
The restructuring isn’t just about consolidating brands — it’s also being justified on economic grounds. The company says the integration will generate over US$750 million in annual cost savings, surpassing earlier projections.
Omnicom’s leadership stressed that the cuts are focused on redundancy, not talent loss: as their CEO reportedly said “anybody that was generating revenue before December last year has a very good position with us today.”
Still, for many employees, brand teams, and clients, this means the end of several legacy agency identities. DDB, MullenLowe, and FCB, in particular, will likely cease to exist as standalone global brands by early to mid-2026.
