Search Results for : Zenithoptimedia

Following the global restructure of Publicis Media, Iain Jacob, CEO of EMEA, Publicis Media has announced key market leadership appointments for the Middle East. Alex Saber has been appointed to the role of Chairman, Middle East, Publicis Media, and Steve Parker has been appointed CEO, Middle East, Publicis Media. Jacob says in a press statement: […]

The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts report. Global advertising expenditure will total $579 billion in 2016, and will exceed $600 billion in 2017, reaching $603 billion by the end of the year. The global […]

Publicis Groupe has announced a simplified structure and new leadership positions for its media arm, Publicis Media. “We are driven to get to the future first. Publicis Media is a fresh opportunity to simplify our organization, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of […]

Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link our cars, clothes and household appliances to our smartphone’s and wearable devices, we can expect to see its integration as an indispensable tool to our everyday lives to continue. In fact, […]

ZenithOptimedia’s global media network, Blue 449, has opened its office in the UAE, marking its eighth network launch around the world. The network launched globally in March 2015 with its headquarters in London. Till date, it has opened offices in the UK, France, Italy, Australia, Germany, Belgium and Spain, and now the UAE. Its UAE […]

Globally, the average amount of time per day people will spend consuming video will increase to 23.3 percent in 2015 and an additionally 19.8 percent in 2016, according to the Online Video Forecasts report ZenithOptimedia in conjunction with Newcast. Driven by the rise of the Smartphone and tablet, the growth of video consumption can also […]

  Tell us a bit about Performics… Performics is a global performance-marketing agency started in 1998 in the US. Originally, we did affiliate marketing, which is selling through electronics resellers online and then we added search services in the 2000s when Google and Yahoo were coming to life in terms of the search landscape. DoubleClick […]

The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow five to six percent a year over the next three years. According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9 percent to reach $545 billion in 2015. The […]

  While Adage reported that Maurice Levy would remain chairman-CEO of Publicis Groupe until 2017, and the Wall Street Journal claimed that the group extended Levy’s tenure until early that same year, an official press statement by Publicis on September 16 leads to no conclusion of the sort. The statement, announcing “strategic directions for 2018”, […]

Last week, Publicis Groupe  and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts. The platform will standardize on Adobe Marketing Cloud, offering all Publicis Groupe agencies access to content creation, marketing intelligence, audience build and identification, campaign […]

Ali Basma, business managing director at Zenith Cairo Publicis Groupe’s live ROI agency Zenith (ZenithOptimedia) has won the home and professional appliances brand Electrolux business across the region. Effective immediately, Zenith Egypt will handle the brand’s offline business by applying ROI techniques to formulate non-traditional market strategies, implement multi-platform marketing solutions and create content that can […]

  Publicis Groupe-owned ZenithOptimedia has acquired SEO (search engine optimization) agency AKM3 in Europe — a transaction that has been approved by the German Federal Cartel Office. Founded in 2011, Berlin-based AKM3 staffs more than a 100 employees, its roster of clients including Zalando, Teufel Audio, ProSiebenSat1 and Axel Springer. The agency will be aligned with […]

  Reckitt Benckiser has named four shops to handle its global media-planning and -buying account following a review, the company said, including Aegis in the US, which replaces Publicis Groupe’sZenithOptimedia. Publicis remains on the global RB roster along with fellow incumbent Havas and newcomers IPG Mediabrands and Aegis. RB reported it spent $1.8 billion last year on “brand equity […]

  ZenithOptimedia is to launch a new global media network in order to drive business growth and to further develop communications specialisms across the group. The network will operate alongside Zenith and Optimedia and the other businesses within the ZenithOptimedia Group: Newcast, Performics, Moxie, Engauge, Ninah and Sponsorship Intelligence.  Under the working name of Project […]