ZenithOptimedia is to launch a new global media network in order to drive business growth and to further develop communications specialisms across the group. The network will operate alongside Zenith and Optimedia and the other businesses within the ZenithOptimedia Group: Newcast, Performics, Moxie, Engauge, Ninah and Sponsorship Intelligence.
Under the working name of Project Blue, the new network will launch in the first quarter of 2014. In the UK, the new network will be represented by Walker Media, which Publicis Groupe acquired at the end of last month. Formed in 1989, Walker Media is the largest independent media agency in the UK and is led by Phil Georgiadis, Chairman, and Simon Davis, CEO. Walker Media’s clients include: Marks & Spencer, Dixons Group, KFC, Halfords and Weetabix.
Sébastien Danet, President ZenithOptimedia France and Chairman VivaKi France, is being promoted to Global Managing Partner of ZenithOptimedia and as part of this role will become Chairman of the new network. Danet will retain his ZenithOptimedia and VivaKi France responsibilities and will continue to be responsible for ZenithOptimedia’s French-based global clients. He joined Zenith France in 1997, when he was appointed President. In 2002, Sebastien was promoted to Vice-President, ZenithOptimedia France, and was then made President in 2007.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]