ZenithOptimedia is to launch a new global media network in order to drive business growth and to further develop communications specialisms across the group. The network will operate alongside Zenith and Optimedia and the other businesses within the ZenithOptimedia Group: Newcast, Performics, Moxie, Engauge, Ninah and Sponsorship Intelligence.
Under the working name of Project Blue, the new network will launch in the first quarter of 2014. In the UK, the new network will be represented by Walker Media, which Publicis Groupe acquired at the end of last month. Formed in 1989, Walker Media is the largest independent media agency in the UK and is led by Phil Georgiadis, Chairman, and Simon Davis, CEO. Walker Media’s clients include: Marks & Spencer, Dixons Group, KFC, Halfords and Weetabix.
Sébastien Danet, President ZenithOptimedia France and Chairman VivaKi France, is being promoted to Global Managing Partner of ZenithOptimedia and as part of this role will become Chairman of the new network. Danet will retain his ZenithOptimedia and VivaKi France responsibilities and will continue to be responsible for ZenithOptimedia’s French-based global clients. He joined Zenith France in 1997, when he was appointed President. In 2002, Sebastien was promoted to Vice-President, ZenithOptimedia France, and was then made President in 2007.