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Search Results for : Yachts

Industry
August 02, 2018 This new move is great for Facebook users. But what about advertisers?

Advertisers are worried that Facebook is about to become a data desert as it deliberately dries up a once easy source of rich data on its users. On August 15, Facebook will shut down a program called “partner categories,” which gave its advertisers a way to tap directly into the largest consumer data brokers within […]

Industry
June 22, 2018 Why this ad man doesn’t attend Cannes. Ever.

Do you do the Cannes Cannes?  By David Parkinson, co-founder, Brave & Heart I went to Cannes Lions. Once. It started well: flight into Nice, taxi to Cannes, take in the narrow streets with a sense of excitement in the air. The streets were thick with older dark-rimmed glasses in sailor tops mixed with younger preppy […]

Industry
June 09, 2018 Why GroupM’s Lindsay Pattison thinks Cannes Lions needs to move

By Lindsay Pattison, chief transformation officer, Group M Worldwide and Worldwide CEO, Maxus Global The ad business is gearing up for another trek to the south of France for the Cannes Lions International Festival of Creativity. But this year, the sunny Mediterranean skies greeting us will belie more ominous, metaphorical clouds looming over our industry. […]

Industry
September 01, 2015 Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, tracks and ranks the most popular videos on the web, across […]

Industry
June 17, 2015 Brazen wins PR account for Glider Yachts

Brazen has been appointed as the UAE & UK PR partner for Glider Yachts – a modern, British yacht manufacturer. The PR and content marketing agency will handle the PR in both regions, which will involve a strategic and tailored approach to luxury, business and yachting media, appealing to ultra high net worth individuals. Glider […]

Industry
October 20, 2014 What social media can learn from selling yachts

Tell a globally relevant story In the luxury business your target customer is a global citizen. These consumers are often internationally educated, own a number of homes – often in different cities – and travel extensively. Pinning them down to one place or time zone does not make sense. They need to be able to […]

Industry
April 15, 2014 Tough crowd

  The Arabian Gulf is a land of unlikely contrasts. It has everything from deserts to skyscrapers, ancient souqs to haute couture, wooden dhows to super yachts—and residents and tourists hailing from every country around the world stopping by for a day, a year, or a decade. If only tailoring your brand for the local […]

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