Search Results for : Warc

WARC, the global marketing intelligence service, released its latest report that highlights the rise in advertising spending on e-commerce platforms- as brands look to capitalize on the boom in online shopping, as a result of the Covid-19 outbreak. Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and […]

The growth of e-commerce was accelerated across the globe due to the pandemic and the measures that were implemented to curb the spread. Advertising investment has shifted into shoppable and e-commerce formats, and many companies have had to develop their e-commerce strategies on the fly. This is driving growth of the big platforms. But many […]

WARC, the global marketing intelligence service, released its latest report that focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with streamers as influencers, and the potential of partnerships around e-sports. Here are the key takeaways – MOBILE GAMING Mobile gamers are casual players and skew older than average; ‘gamer mums’ are […]

WARC, the global marketing intelligence service, released its latest report that focuses on the impact that the COVID-19 pandemic has had on strategy, across headcounts, budgets, and the role of strategy during the crisis. The report is based on a global survey of strategists that was fielded during the months of May and June 2020. […]

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]

 The WARC Rankings are a global index of creative, effective and media excellence in advertising. The WARC Effective 100 rankings take into account performance across top-tier strategy, marketing and creative shows around the world and are hence the most rigorous rankings. In the 2020 WARC Effective 100 rankings, McCann Worldgroup’s agency FP7 McCann was ranked […]

WARC, the global authority on advertising and media effectiveness, has released the 2019 MENA Strategy Report that outlines successful key marketing trends in the region. “This year’s entries demonstrated a more robust style of strategic thinking across the region that generated some impressive returns,” said Lucy Aitken, Managing Editor, Case Studies, WARC in a statement.  The […]

In alignment with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on advertising and media effectiveness, has released a white paper under the title of” “Anatomy of Effectiveness.” The white paper is meant for brand marketers and advertising agencies. The paper highlights five key priorities for brands seeking greater impact. […]

A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has indeed experienced growth and will continuously keep growing, thereby becoming the most frequented advertisement format for Global Media by 2020.  The expected rise in spend on internet ad formats is charted […]

WARC, the international marketing intelligence service, forecasts podcasts to account for 4.5 per cent($1.6bn) of global audio advertising spend by 2022, which his the double the expected investment of this year. The company said in a statement  that this forecast is almost double the $885m in expected investment this year. This expectation comes at the […]

As much as 83% of marketers in EMEA will increase their budget over the next 12 months, and in five years’ time, 40% expect more than a quarter of their budget to be dedicated to mobile, according to new research from WARC and the Mobile Marketing Association. Based on a survey of 548 marketing professionals […]

FP7 MENA organized a four-day planning workshop last month bringing together young strategists and digital talents with senior leadership. Describing the workshop’s ambition, Tahaab Rais, regional head of strategic planning, FP7 MENA, says: “Helping brands play a meaningful role in people’s lives makes people want our brands more and makes our brands want us more. […]