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KSA’s March Advertiser of the Month: Which Brands Made it to the Top?
Industry
April 17, 2024
KSA’s March Advertiser of the Month: Which Brands Made it to the Top?
Ramadan… Still the 'Super Bowl' of Saudi Advertising?
Industry
April 24, 2023
Ramadan… Still the 'Super Bowl' of Saudi Advertising?
YouGov's Advertiser of the Month KSA - March 2023
Industry
April 05, 2023
YouGov's Advertiser of the Month KSA - March 2023
The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA
Industry
January 14, 2021
The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA
The Steps to Hosting a Successful Virtual Event
Industry
December 03, 2020
The Steps to Hosting a Successful Virtual Event
What's Trending With GenZ?
Industry
November 11, 2020
What's Trending With GenZ?
Understanding The Changes In Shopper Behavior Industry
April 29, 2020 Understanding The Changes In Shopper Behavior
As the region witnesses the surge in e-commerce popularity, retailers wonder as to what kind of new habits will this instill into the consumer.
Snapchat Ramadan Case Studies Industry
April 21, 2019 Snapchat Ramadan Case Studies

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and maintain brand affinity amongst the local UAE community. One way the bank does this is through tailored communications during cultural moments like Ramadan. Emirates NBD turned to Snapchat—an untapped medium and […]
EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS? Industry
June 19, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS?

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]
EXCLUSIVE RAMADAN INSIGHTS PART 1: What’s missing in your FMCG strategy? Industry
May 21, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 1: What’s missing in your FMCG strategy?

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies FMCG brands adopt to connect with consumers, how FMCG brands measure the success of Ramadan-centric campaigns and, last but not the least, how FMCG marketers and advertisers need to catch up […]
5 hashtags to remember on the hashtag’s 10th anniversary Culture
August 23, 2017 5 hashtags to remember on the hashtag’s 10th anniversary

As Twitter celebrates the 10th anniversary of the hashtag, we review the *top 5 brand-related hashtags in the Middle East – not just on Twitter, but also other social media platforms: #Mecca_Live During Snapchat’s launch in KSA, Saudis were looking to have Mecca to go live on the 27th night of Ramadan. A partnership with STC […]
Middle East’s most viral ads Industry
July 22, 2015 Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the […]
Middle East’s most viral ads Industry
July 12, 2015 Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the […]
Middle East’s most viral ads Industry
July 05, 2015 Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the […]
Aldar Academies appoints Face to Face to lead strategic and creative campaign Industry
May 19, 2014 Aldar Academies appoints Face to Face to lead strategic and creative campaign

  Face to Face announced its successful win of the Aldar Academies account, following a rigorous and competitive pitch process. Face to Face has developed an overall integrated communications campaign idea to build awareness of and reinforce Aldar Academies’ educational proposition in the Abu Dhabi and Al Ain markets and support the individual schools’ communications […]