Aldar Academies appoints Face to Face to lead strategic and creative campaign

Face to Face announced its successful win of the Aldar Academies account, following a rigorous and competitive pitch process.

Face to Face has developed an overall integrated communications campaign idea to build awareness of and reinforce Aldar Academies’ educational proposition in the Abu Dhabi and Al Ain markets and support the individual schools’ communications requirements.

Aldar Academies, a subsidiary of Aldar Properties, currently operates six schools – five schools in Abu Dhabi and one in Al Ain.

Ashley Dymoke, director of marketing and communications at Aldar Academies said in a statement: ”As Abu Dhabi‘s expansion has grown exponentially in recent years, so has the need for schools.  Our growth is closely linked to that of Abu Dhabi’s and it was essential that we appointed the right creative partner with whom we can continue to build our brand and proposition in an increasingly competitive market.”

“During the entire pitch process, which involved a number of multi-nationals and local independents, we were consistently impressed with both the strategic and creative solutions proposed by Face to Face”.

The entire Aldar Academies campaign will entail bi-lingual executions that will raise awareness of the Aldar Academies brand, and build a strong platform with which Aldar Academies can effectively communicate their brand proposition and expanding portfolio of schools.

Christopher Bell, CEO Face to Face added: “The Aldar Academies win is a great entry into the educational sector for us.  Every step in the pitch process made us even more hungry for the business as Aldar Academies impressed us with their vision and development.  We are very excited about our collaboration”.

This win signifies the fifth win thus far in 2014 for the UAE based independent agency, with Vimto Cordial, Garmin, Select Group and MundiPharma, having already been added to the Face to Face client portfolio.