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Delivering Stellar Customer Service in a Shared and On-Demand Economy
People
April 04, 2022
Delivering Stellar Customer Service in a Shared and On-Demand Economy
4 Mobile App Trends for 2022 to Keep Marketers on Track
Industry
March 02, 2022
4 Mobile App Trends for 2022 to Keep Marketers on Track
TikTok Usage Surpasses Facebook in KSA
Industry
February 10, 2022
TikTok Usage Surpasses Facebook in KSA
RakBank Appoints DDB Middle East
Industry
February 04, 2022
RakBank Appoints DDB Middle East
From Sao Paulo to Dubai: Rafael Lavor Becomes Head of Strategy at TBWA/RAAD
People
January 26, 2022
From Sao Paulo to Dubai: Rafael Lavor Becomes Head of Strategy at TBWA/RAAD
Meta Announces New Supercomputer for AI Research
Industry
January 25, 2022
Meta Announces New Supercomputer for AI Research
6 Common Mistakes Made by Social Influencers & How to Avoid Them
Industry
January 24, 2022
6 Common Mistakes Made by Social Influencers & How to Avoid Them
TBWA\RAAD Appoints New Head of Strategy
People
January 19, 2022
TBWA\RAAD Appoints New Head of Strategy
We Are Social Launches Global Gaming and E-Sports Practice
Industry
November 17, 2021
We Are Social Launches Global Gaming and E-Sports Practice
Kantar Releases BrandZ Emirati and Saudi Spotlight Report 2021
Industry
October 27, 2021
Kantar Releases BrandZ Emirati and Saudi Spotlight Report 2021
Dubai to Host Pop Culture Festival POPC Live!
Culture
August 30, 2021
Dubai to Host Pop Culture Festival POPC Live!
The Creator Economy
People
August 19, 2021
The Creator Economy
Communiquestion: Generational Clashes
People
July 25, 2021
Communiquestion: Generational Clashes
There's Just Not Enough Arabic Content – Boohoo
People
July 18, 2021
There's Just Not Enough Arabic Content – Boohoo
DDB Appoints Ramsey Naja as Regional Executive Director for the Middle East
People
July 04, 2021
DDB Appoints Ramsey Naja as Regional Executive Director for the Middle East
TBHF and DDB Lend a Helping Hand to Those in Need
Industry
May 16, 2021
TBHF and DDB Lend a Helping Hand to Those in Need
Data Intelligence Platform Near Acquires Location Data Company UM
Industry
May 02, 2021
Data Intelligence Platform Near Acquires Location Data Company UM
The Power To Do More – How Brands Are Building Platforms To Drive Equality
People
March 08, 2021
The Power To Do More – How Brands Are Building Platforms To Drive Equality
Mullen Lowe Raises Awareness On a Grave Issue
People
February 15, 2021
Mullen Lowe Raises Awareness On a Grave Issue
The Evolving Role of GCC Marketeers in the Wake of Covid-19
People
January 24, 2021
The Evolving Role of GCC Marketeers in the Wake of Covid-19
Pandemic Perspectives: Hubert Boulos Industry
June 01, 2020 Pandemic Perspectives: Hubert Boulos

How Covid-19 is changing the business and the industry at large, according to DDB’s Chief Executive Officer for the Middle East. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? There’s a lot of conversation going on around this subject. But with specific mention to the region, Covid-19 has accelerated our pre-existing structural problems. The […]
Hubert Boulos’ outlook for 2016 People
February 14, 2016 Hubert Boulos’ outlook for 2016

Hubert Boulos, CEO, DDB Middle East, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? [My view] is a bit cynical. The political and economic situation around the world is so bad that the […]