Search Results for : Traveler

Market research firm Ipsos has released a new report that explores how attitudes towards travel have evolved during the last few months in the Kingdom of Saudi Arabia. Here are the key findings – The desire to travel has been steadily increasing People are increasingly expressing their desire to travel again, with many reminiscing about […]

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter around the pandemic. It is no secret that 2020 has been off to a rocky start. Conversations around covid-19 have no border and are not siloed to specific audiences; we see […]

“Facebook and Instagram have delivered on building international awareness with incredible reach. Partnering with Facebook and utilizing the creative solutions team in the best ways possible, enabled us to maximize engagement and view-through rate.” – Anthony Ward, VP Marketing, Expo 2020

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

By Elias Jabbe The Middle East Public Relations Association will host its inaugural Leadership Majlis in Saudi Arabia on October 21 at the Hyatt Regency Riyadh Olaya after several editions in Abu Dhabi. According to a press release distributed by MEPRA Executive Director Sabrina De Palma, the UAE-based nonprofit is dedicating the KSA MEPRA Leadership […]

Isobar, a global digital agency part of Dentsu Aegis Network, has been selected as the digital agency of record for the Egyptian Tourism Promotion Board (ETPB) earlier this month. According to a press statement, Isobar will be driving digital strength and brand loyalty through a  digital media strategy across seventeen key markets including the GCC, […]

In recent news authorities at Bali, an Indonesian Island, have asked tourists to either behave or leave their land. This warning came after an incident that was posted on Instagram about a couple from Czech Republic who acted disrespectfully at a temple in Bali. The incident has caused locals to ask for a tourist boycott.  […]

By Brian Braiker There don’t seem to be as many big, outsized personalities in advertising as there were in previous generations. Think Ogilvy, think Burnett, think Bernbach. It’s something that David Droga—himself no shrinking violet—says he thinks a lot about. “It bugs me,” he says. He’s certainly doing his share to shake things up, though: The […]

We spoke to Puja Panuum, the Managing Director of Blis, about how companies can leverage geolocation data while maintaining people’s privacy. She said that in today’s age companies only work with others who are privacy conscious and take the matter seriously. Today, businesses use data very differently which is why it is considered the “new […]

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

By Josh Beckwith, Senior Sales Director, Middle East & Africa at Sojern Unless you’ve been hiding under a rock for the last few years, you will have witnessed the rapid growth of social media impacting all aspects of how marketers reach and interact with their audiences. In fact, over three billion people use social media […]

By Danielle Jamal, communication director, Leo Burnett It’s been three years since I landed in the UAE and the same question still comes to mind: DMPs, dynamic banners, A|B, multi-variant, and programmatic, are all buzz words being discussed among agency and brand peers; however, are brands in the MENA region really using these capabilities to […]

By Naguib Toihiri, head of marketing, RBBi  In recent years, traveler behavior has shifted dramatically with the Internet, especially when it comes to booking a trip. The digital space is now considered by many to be the main arena where airlines, online travel agencies, travel bloggers and airline review sites compete with one another for […]

Sojern, a global demand engine for reaching travelers, has acquired Facebook & Instagram Marketing Partner (FMP) Adphorus, one of the leading FMPs specializing in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel sector continues expanding and marketers look for […]

Global travel search engine, Skyscanner, has appointed The MediaVantage, a Dubai-based international media sales representative, as its exclusive sales representative in the Middle East region. The contract enables The MediaVantage to sell advertising opportunities across all areas of the website and its brand extensions. James Stephens, senior commercial manager, Skyscanner says in a statement, “We […]

Dentsu Aegis Network today announced the acquisition of gyro, an independent global creative agency dedicated exclusively to business-to-business (B2B) marketing. Following this acquisition, Dentsu Aegis MENA will add a B2B offering to its product porfolio in the region. Globally, Dentsu Aegis’ B2B media agency Interprise, which was launched earlier this year, will be integrated into […]

Jumeirah Inside has been developed to provide travelers with a unique look into Jumeirah hotels. The web-based virtual reality application has been optimized for tablet, mobile and desktop, providing a Google Street View–like look into the group’s 23 hotels. Jumeirah worked alongside Google and MediaMonks, a production company, to develop the tool’s 360-degree video, photography […]

The UAE’s airlines, Etihad and Emirates, signed on Nicole Kidman and Jennifer Aniston, respectively, as their brand ambassadors earlier this year. Kidman faced a fair amount of backlash from the Association of Professional Flight Attendants (APFA) for being associated with Etihad, which has allegedly discriminated against its female flight attendants, especially considering that she has […]

Media agency Initiative MENA has announced the addition of the Singapore Tourism Board (STB) in the Middle East to its portfolio of clients. The agency has won the social management and paid social advertising activities for the GCC region, focusing on the UAE, KSA, and Qatar as core markets. Initiative MENA has been tasked with […]