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Search Results for : Third Party Measurement

Why we need to pay more attention to viewability and what must change Industry
September 25, 2017 Why we need to pay more attention to viewability and what must change

By Elie Khouri, CEO, Omnicom Media Group MENA With the amount of data and technology available today, marketers are expected to be more accountable and strategic in the way they stimulate business growth. Marketing is increasingly viewed at the board level as an investment rather than an expense; the quantifiable return being expressed in better […]
Gameloft Advertising Solutions partners with Moat Industry
January 08, 2017 Gameloft Advertising Solutions partners with Moat
Gameloft Advertising Solutions has partnered with Moat, a SaaS analytics and intelligence company focused on building products for brand advertisers and premium publishers.
IAS vs MOAT: which one should you choose? Industry
February 27, 2018 IAS vs MOAT: which one should you choose?

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory, but what is viewability? Viewability is essentially an online advertising metric that determines if an ad is actually ‘viewable’, and then, allows advertisers to pay only for ads that […]
Oracle acquires digital measurement firm Moat Industry
April 19, 2017 Oracle acquires digital measurement firm Moat

As well as working with brands including Nestle, Procter & Gamble and Unilever, Moat has been recruited by the likes of Facebook, Google, Snapchat and – most recently – Twitter to provide third-party analytics of campaign performance. Oracle said that Moat will remain an “independent” platform within Oracle Data Cloud, though added it is currently […]
Twitter partners with 3rd party measurement companies Industry
April 10, 2017 Twitter partners with 3rd party measurement companies

Twitter has announced multiple new partnerships with third-party measurement providers including MOAT and Integral Ad Science. According to a statement issued by the company, the partnerships will “enable marketers to measure the reach of their video ad campaigns”. Twitter’s partnership with MOAT has already been rolled out in the MENA region. Speaking to Communicate, Walid […]
DMS partners with global attention analytics specialists MOAT Industry
March 14, 2017 DMS partners with global attention analytics specialists MOAT

DMS, which serves as the digital arm of Choueiri Group, has become the first digital entity in the region to partner with New York-based SaaS analytics company and “attention analytics” specialists, MOAT. MOAT is accredited by the Media Rating Council (MRC) for third-party measurement and analytics across multiple screens, formats and platforms. It partners with […]