Search Results for : The State Of The Industry

Facebook has been under fire for a multitude of issues ranging from data privacy to fake news. Now, after multiple complaints, hearings and GDPR, it has to fix at least some of them. But, first… Facebook has been saying for a long time that it has tied up with external fact-checkers but its stringent control […]

There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word is ‘fake news’. Although popularized in 2016 during the US elections – and since then by the US President – fake news is not exclusive to either; it is an all-pervasive […]

Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending more than 25% of their budget on mobile will almost double by 2022 93% still use Facebook while only 41% use Snapchat for mobile marketing The Mobile Marketing Association (MMA), recently […]

As much as 83% of marketers in EMEA will increase their budget over the next 12 months, and in five years’ time, 40% expect more than a quarter of their budget to be dedicated to mobile, according to new research from WARC and the Mobile Marketing Association. Based on a survey of 548 marketing professionals […]

Mobile app downloads is a dead business, wake up to the new reality: audience discovery By Rammohan Sundaram, managing director and senior vice-president – APMEA C1X Inc It was 2008 when the mobile app download companies came into being in plenty. Every second company I knew was a mobile ad-network. I wondered what the state […]

I was fortunate enough to have spent 20 years in this region working on both sides of the fence as a client, and once as an agency advocate. When I was on the agency side, the blame was directed at clients for not being focused, not being decisive when it came to making bold decisions, not […]