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Search Results for : Testing

man
People
February 15, 2021
Mullen Lowe Raises Awareness On a Grave Issue
man
Industry
February 08, 2021
The Key Takeaways From OMD's Reset 2021
man
People
January 31, 2021
MEPRA Learnings: Google vs. Australia, an Overdue Showdown
man
Industry
January 26, 2021
Everything We Know About FLoC
man
Industry
January 11, 2021
Targeting User Identities in the Wake of Third Party Cookies
man
Industry
January 06, 2021
Netizency's Social Recap: December 2020 Updates
man
Facebook Hub
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
People
October 05, 2020 On The D2C Conundrum
Joe Abi Mansour, Digital & Commerce Director at Geometry MENA, on big brands wanting to go direct to consumer (D2C) while digitally native vertical brands (DNVBs) are trying to go retail. Is it a case of the grass is always greener on the other side or are there concrete opportunities to be captured?
Industry
August 03, 2020 Google Announces New Initiatives to Improve User Privacy

Since the issue of the death warrant of third party cookies on the Chrome browser was announced earlier this year, the company has been hard at work to provide new tools for both users as well as advertisers to have a more safe and secure experience. Communicate attended a press conference last week to get a […]

People
July 13, 2020 When Remote Work Is Not an Option

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, explains how an effective communication strategy brought the Al Masaood family closer during the pandemic. While some service organizations had the luxury of teleporting their service to a remote-work structure, others, industrial and automotive in nature, had to stay at the physical forefront […]

Culture
June 28, 2020 A day in the life of…

Cortlan McManus, Head of Content Practice at Publicis Media. I work with great people who inspire me to be better than I would be myself. I get my hands dirty in <code> to think of internal products that allow us to make better products for our clients. We think about people – their problems – […]

Programmatic
Choueiri Group Deep Dives
June 10, 2020 Relationship Counseling
Programmatic stakeholders in the region need to learn how to work better together. Daniel Young, Yield, Inventory & Programmatic Director at DMS, explains.
Industry
June 03, 2020 Connecting Universes in a Cookieless Future

MEmob’s Ihab El Yaman explains how the online ad industry, and his company in particular, is preparing for Google’s phasing out of third-party cookies. When, last January, Google issued a virtual death warrant for third-party cookies, with a plan to purge them from advertising by 2022 and have the industry use its Privacy Sandbox instead, […]

Industry
May 24, 2020 How Does KFC’s New Blockchain Program Work?

KFC launches an innovative blockchain program for its digital advertising and media buying, making it the first QSR (Quick service restaurant) brand in the region to do so. Communicate got a chance to speak with Ozge Zoralioglu, Chief Marketing Officer at KFC, to learn more about this new step, and what it means for the digital media buying […]

People
May 03, 2020 Now Is the Time for Travel Brands to Test TikTok

Digital Advertising Specialist Chris Gregory-Pasha wonders, will travel brands be slow to adopt TikTok, or have they learned their lesson? With borders shut, planes grounded and hotels closed, travel marketeers are facing challenging times. While many hotels and airlines are trying to fill the void with bland, interchangeable videos reminding people that they will travel […]

Programmatic
Choueiri Group Deep Dives
April 26, 2020 What Works Programmatically and What Doesn’t
Dylan Temple-Heald, Director – Precision at Publicis Media, explains how programmatic can deliver and where it can still be improved, especially in the region.
Culture
April 15, 2020 NYUAD Brings Art and Music To the Masses

The Arts Centre at New York University Abu Dhabi (NYUAD) recently held its first-ever live virtual open mic poetry night. Communicate got a chance to speak with Bill Bragin, Executive Director at NYUAD’s Arts Centre to understand what kind of challenges he faced and what opportunities live streaming offers the institution. What exactly is a “live […]

CG Updates
Choueiri Group Deep Dives
April 05, 2020 MBC Group – An Indispensable Companion during Hard Times
In the third installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International (AMSI, part of the Choueiri Group and the exclusive media representative for MBC Group) take a closer look at data findings that illustrate, how MBC Group has firmly established itself as a trusted companion to Saudi audiences, seeking premium entertainment during these testing times.
Industry
January 22, 2020 Why Transparency is Fundamental for Strengthening Client Relationships

By Mateen Agha, SEO Lead at ForwardPMX Paid search marketing enables businesses to advertise their products and services by sponsoring listings on a search engine or websites like Google. It is known as PPC (pay-per-click) because the advertiser pays every time their ad is clicked. More and more brands are beginning to recognize the importance and see […]

man
Facebook Hub
Masterminds
January 21, 2020
A Global First Ride-Hailing through Whatsapp with Careem
Industry
May 26, 2015 Ipsos Connect MediaCell and MMS test new TV viewing measurement system

MMS, the joint Swedish media measurement committee, and Ipsos Connect MediaCell have partnered in a new test project to determine if the current accuracy of TV viewing measurement can be accomplished with more cost effective technologies, for example, using mobile devices to replace traditional peoplemeters. The test project has commenced with the development of a […]

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