Communicate

Search Results for : Taobao

The Global Advent of Online Retail-Tainment
People
March 29, 2021
The Global Advent of Online Retail-Tainment
Ketchum's Social Media & Influencer Marketing Trends 2021
Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
Brands Will Spend $59 billion on E-Commerce Advertising this Year Industry
September 27, 2020 Brands Will Spend $59 billion on E-Commerce Advertising this Year

WARC, the global marketing intelligence service, released its latest report that highlights the rise in advertising spending on e-commerce platforms- as brands look to capitalize on the boom in online shopping, as a result of the Covid-19 outbreak. Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and […]
QVC for the Internet Industry
July 22, 2020 QVC for the Internet

Livestream shopping has been around since 2016 in China, but the recent lockdown measures that were implemented in the country caused a massive upsurge in this industry. Now livestreaming has become an indispensable format through which Chinese consumers shop. Major international e-commerce companies such as Amazon have already begun to put their money behind this […]
AR and The Advancements In Advertising and Media Industry
June 28, 2019 AR and The Advancements In Advertising and Media

By Faris Sibai  Augmented Reality (AR) is propelling the e-commerce industry into the future with a model that makes advertising not only personalized but fun for the user.  Augmented reality revenues are estimated to reach a staggering $14 billion in 2021, according to ARtillery Intelligence. This growth presents an exciting opportunity for marketers, as consumers […]
Publicis Groupe and Alibaba form China Uni marketing partnership Industry
June 20, 2017 Publicis Groupe and Alibaba form China Uni marketing partnership

Publicis Groupe has formed a partnership with Alibaba that will benefit the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in China. The partnership with Publicis Groupe in China will […]