Search Results for : Statistics

Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.

Justina Rude, Co-Founder of video production company Evamotion, provides tips on how brands can scale up their marketing efforts to create compelling, inspiring, and actionable videos.

Last month, Dubai launched the New Media Academy as part of its mission to prepare a future workforce, capable of leading the rapidly growing field of digital marketing. The academy aims to train media professionals in the public and private sector in everything related to digital, in order to nurture social media content creators. Communicate […]

Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at Hearts & Science, explains how to overcome this challenge. According to former product leader at Facebook, SC Moatti, “to build products that people love, you have to build products that are […]

“It’s important for advertisers right now to be [aware and] connect with what’s happening on the platform,” says  Carla El Maalouli,  Head of Business Marketing at Twitter MENA. Communicate caught up with Maalouli to learn what the social media platform has been up to during this pandemic, and the new formats they’ve introduced, to communicate with […]

Talkwalker used its social media search engine tool, Quick Search to dive into the online conversations happening in the MENA region around Covid-19. Here are the insights: The conversation clusters around Covid-19 in the Middle East includes insights from various sources as such as media, consumer and social data. The main conversation topic that is […]

“There is an evolution happening in our business,” says Bill Fordyce, CEO of Backlite Media, one of the leading outdoor advertising companies based in Dubai. With a global digital takeover,  Communicate got a chance to chat with Fordyce, to understand how a traditional medium like OOH is faring in this new environment. What is the status of […]

As the demand for Arabic content is on the rise, Communicate looks at understanding how this content is created and catered to the diverse community of Arabic speakers today. Karim Daoud, CEO of Webedia Arabia, one of the largest digital Arab networks which curate content under the various pillars of; fashion and beauty, pop culture, food, parenting, and gaming/e-sports, […]

Matteo Ippoliti, Founder of translation company Langpros, explains how translation can help bridge the cultural gaps in such a diverse country as the UAE.  The United Arab Emirates is one of the most diverse countries in the world in terms of culture and language, owing to its history and incredible economic growth that attracts millions […]

Harris Diamond, McCann World group chairman & CEO, sat down exclusively with Communicate for a wide-ranging discussion. Do you see specific trends emerging in this digital environment? The biggest trend continues to be consumers’ awareness and knowledge of where information is coming from; their ability to understand that we are marketing to them. They are […]

In a study published, recently, by the London based Global Disinformation Index (GDI), an estimated $235 million is spent annually on websites that are designed to mislead the public and spread disinformation. The advertisers do not necessarily know the business practice of the websites. The study analyzed programmatic advertising on 20,000 misinforming domains around the web. […]

By Sharvari Alape Over the past few years, we have seen companies consolidating the Chief Marketing Officer roles into “chief growth officer” and other titles that incorporate commercial and sales posts.  Hence, the layoff of 400 marketing employees by Uber, made last week, was just another hit in the wall by some who see companies […]

UAE-based online retail store Awok.com reports that over 70 percent of all traffic to their e-commerce site comes from male users. This may not come as a surprise as the ratio of male to female in the UAE is 2:1. It has been publicized in the Middle East region that the number of males purchasing online […]

Criteo, the performance marketing technology company, released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more than one third of e-commerce globally. Smartphones are becoming the dominant mobile device replacing tablets. As a result, advertisers’ future success now depends on their ability to offer a compelling mobile […]

The General Authority for Regulating the Telecommunications Sector (TRA) has revealed statistics for the fourth quarter of 2014 on the nation’s most popular mobile phone handsets, social networking platforms and applications websites. Investigating the current state of the market, the report reveals the market share of mobile phones in the UAE by manufacturer and model. […]