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Search Results for : Retail Marketing

Industry
January 16, 2019 “Print remains the backbone of any brand campaign”

By Ayman Aly, senior regional marketing manager, Canon Middle East Most organizations have one aim: to grow their company into a successful business. The key to this is marketing the brand and the evolution of digital technology in the past decade has exponentially increased the choice of marketing channels. In the highly competitive area of […]

Industry
January 25, 2018 What mobile movement data says about consumer behavior

By Puja Pannum, managing director, Blis MENA Retail marketing teams have learned that the more they know about their consumers the better they can tailor marketing strategies to their needs and secure their long-term loyalty. They’ve invested considerable resources into gaining insight into their shoppers, and have the necessary tools at their disposal to do […]

Industry
May 15, 2016 Call of duty

Following the global reorganization of Publicis Groupe into four ‘solution hubs’ – Publicis.Communications, Publicis Media, Publicis Sapient and Publicis Healthcare – the chief executive officer of Leo Burnett, Raja Trad, has stepped up to head the MENA operations of Publicis Communications. The three brand agencies under Trad’s leadership are Leo Burnett, Publicis Middle East and […]

Industry
March 29, 2015 Y&R MENA launches Labstore in the Middle East

Creative agency Y&R MENA has launched Labstore, a digitally led retail and shopper marketing network in the Middle East. Headquartered in Dubai, Labstore MENA will service accounts across the Middle East and North Africa, offering an integrated approach to retail marketing as a digital and social driven shopper marketing agency in the region. “Retail today […]

Industry
December 29, 2014 Hyundai opens digital showroom in Dubai

Hyundai has launched what it claims to be the Middle East’s first digital showroom, in an attempt to change automotive sales by providing customers with a more personalized and advanced experience. The Hyundai Digital showroom, which is located in Dubai, offers all the traditional features of a car showroom while addressing the needs of those […]

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