Search Results for : Retail Marketing

By Ayman Aly, senior regional marketing manager, Canon Middle East Most organizations have one aim: to grow their company into a successful business. The key to this is marketing the brand and the evolution of digital technology in the past decade has exponentially increased the choice of marketing channels. In the highly competitive area of […]

By Puja Pannum, managing director, Blis MENA Retail marketing teams have learned that the more they know about their consumers the better they can tailor marketing strategies to their needs and secure their long-term loyalty. They’ve invested considerable resources into gaining insight into their shoppers, and have the necessary tools at their disposal to do […]

Following the global reorganization of Publicis Groupe into four ‘solution hubs’ – Publicis.Communications, Publicis Media, Publicis Sapient and Publicis Healthcare – the chief executive officer of Leo Burnett, Raja Trad, has stepped up to head the MENA operations of Publicis Communications. The three brand agencies under Trad’s leadership are Leo Burnett, Publicis Middle East and […]

Creative agency Y&R MENA has launched Labstore, a digitally led retail and shopper marketing network in the Middle East. Headquartered in Dubai, Labstore MENA will service accounts across the Middle East and North Africa, offering an integrated approach to retail marketing as a digital and social driven shopper marketing agency in the region. “Retail today […]

Hyundai has launched what it claims to be the Middle East’s first digital showroom, in an attempt to change automotive sales by providing customers with a more personalized and advanced experience. The Hyundai Digital showroom, which is located in Dubai, offers all the traditional features of a car showroom while addressing the needs of those […]