Search Results for : Recruitment

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at Snap Inc. MENA, explains how brands can make the best out of it. What are the various ad solutions available to brands on Snap? Snapchat has only offered advertising to brands since 2015 – we’re still a very young […]

Now get a job through Snapchat! The quick-service restaurant chain launched a recruitment campaign in the month of October, targeting Saudi Nationals through Snapchat Lens, making it the first brand in the MENA region to do so. The aim of the campaign was to fill 850+ positions across multiple roles including manager trainees, guest experience leaders, […]

Gambit Communications, a local independent agency, has announced its launch late July in the Middle East market. Gambit Communications is named after the opening move of the game of chess. “The name is also a double-entendre because the phrase ‘make an opening gambit’ also means ‘to start a conversation with someone’, and in our field […]

Last February at the World Government Summit 2019 in Dubai, Christine Lagarde, the first woman managing director of the International Monetary Fund (IMF), sat in front of her audience and gave them some news: “AI and the fourth industrial revolution will have a more severe impact on women than men,” she told the crowd, explaining […]

(L: Justin McGuire, Founder and CEO of MCG& Group; R: Dan Matthews, Founder and CEO, Daniel Marks) The recruitment and executive search firms Daniel Marks and MCG& Group have formed a strategic alliance to be known as DMCG Global. This partnership provides a global recruitment network of over sixty consultants covering territories including North America, UK, […]

Exactly one year back, MCG& Group launched Ampersand, a talent consultancy providing L&D, search, strategic advisory and M&A services with Nick Clements – who was already group COO – at the helm. Today, the company celebrates its first birthday, several new client wins and a partnership with IPA to offer training and certification in the […]

The Customer Experience Group has announced the addition of SmartCX to its family of agencies. “The new customer experience measurement, consulting, and data analytics business will further strengthen the leading position of the Customer Experience Group as the go-to aide to premium and luxury brands in need of powerful customer experience solutions,” noted a statement. […]

In 2016, talent and recruitment group MCG Group launched a subsidiary recruitment consultancy, Hopscotch, to bring together professional women who prefer flexible working options and companies looking for quality, shorter term hires. The firm is headed by Helen McGuire, MCG Group CEO Justin McGuire’s wife, who is the former head of digital content at Impact […]

Arab News will become the first newspaper in Saudi Arabia to have a gender-balanced newsroom, and it intends to achieve this goal in less than two years. The announcement was made at the opening on Tuesday of the inaugural Arab Women Forum at King Abdullah Economic City (KAEC). On behalf of editor-in-chief of Arab News, […]

Justin McGuire founded MCG& Group in 2010 as a talent consultancy. Today, the MCG& Group consists of four companies in four countries: MCG&Co, which is a specialist recruitment business in the communications, digital and tech sectors globally; Kemistry, which focuses on HR, finance and operations; Hopscotch, a women’s career platform, and the newly launched Ampersand, which […]

Dubai-based digital marketing agency Netizency has won Jotun Powder Coatings’ global B2B social media business. The agency will be responsible for developing content and analytics for the brand’s global Linkedin page. “Our business is mainly B2B-driven, and over the past few months, we have worked closely with both Netizency and Linkedin to truly understand how […]

Right now, I’m sat in Sri Lanka at the end of a wonderful family holiday, reflecting on 2017 both professionally and personally and full to the brim with excitement on what 2018 will bring. I’ve run businesses for seven and a half years now and have seen some of them grow from my bedroom (literally) […]

(L to R: Justin McGuire, Nick Clements, Chris Quy) For a country that has seen close to a *ten percent growth in employment in just the marketing and advertising industry in the last year alone, it’s not surprising that there has been a flurry of recruitment firms spurring up. MCG& Group is one such recruitment […]

By Christophe Cais, CEO of Albatross CX There is something funny I experience quite often when I visit stores: I enter, browse around, and nobody talks to me. After a few minutes, I start to get bored to be alone and I just leave the store… and when I do, the sales advisor looks at […]

  It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was appearing next to terrorism-related content and inadvertently funding terrorist groups. As brands began to boycott GDN and YouTube the concern around brand safety grew, hitting Google where it hurts with an […]

By Ayman Jaber, digital strategy professional For those who have spent their entire careers in the Middle East, the advertising landscape is a repetitive one. The typical ad exec’s lifecycle consists of an array of two-year-long positions, moving from agency to agency, culminating in either switching over to the marketing side or creating a new […]

By Simon Jenkins, global social media director, Socialyse – part of the Havas Group Diversity in the ad industry has been a topic of much discussion, reaching something of a media crescendo over Kevin Roberts’ comments about the gender debate being “over”. Gender diversity – and equality – covers a number of areas, from equal […]

By Tony Stanol With a tighter candidate market and industries like tech firms and consultancies vying for advertising talent, mistakes in the hiring process are costlier than ever to agencies. I agree with 360i’s Jared Belsky’s recent article and know that we can “make it better, together.” I’ve learned countless lessons from my 11 years of […]