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Industry
February 22, 2021
The State of Influencer Marketing In 2021
man
Industry
February 17, 2021
The Agents That Will Influence Online Commerce In 2021 and Beyond
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People
February 15, 2021
What We Learned From The Latest State of Podcast Industry Report
man
Industry
February 09, 2021
IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network's Media Responsibility Push
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Industry
February 08, 2021
The Key Takeaways From OMD's Reset 2021
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People
November 25, 2020
The Impact of COVID-19 on Black Friday
man
Industry
November 11, 2020
What's Trending With GenZ?
Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Industry
October 15, 2020 PRCA’s New Report Aims to Promote Mental Wellbeing in the Communications Industry in MENA

92% of  MENA PR professionals believe that mental health and wellbeing are important to their overall quality of life. This was one of the key findings in the mental health reported that was jointly curated by PRCA MENA, the largest and most influential PR and communications membership body and international internet-based market research and data […]

Industry
October 05, 2020 The Truth About Customer Loyalty

The concept of customer loyalty is very fragile in today’s economy. Communicate has earlier covered reports citing that consumers aren’t necessarily loyal to brands anymore but are skewing more towards timely delivery service. A consequence of the improvements in digital connectivity and service today. Hence the reason why many brands introduced loyalty programs to attract […]

Industry
September 22, 2020 What Will The Future Shopper Look Like?

Global e-commerce consultancy, Wunderman Thompson Commerce releases the 4th edition of their Future Shopper report. The report seeks to identify trends in consumers’ digital buying behaviors, with the aim of helping to influence organizations’ strategies and to ensure that they are ready for the consumer and the channels of the future. Here are the key […]

People
September 13, 2020 Influencer Marketing: the Age of Accountability
1nfluencersMarketing's Jeanette Okwu explains how brands should utilize influencers in today's world.
Industry
July 29, 2020 Social Media Is Going Through a lot Right Now

Social Bakers, a global AI-powered social media marketing company has released the Q2 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spend and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 26.2% in Q2 but began declining by […]

Industry
June 23, 2020 Highlights From the 2020 Edelman Barometer Report

Edelman Intelligence, a global insight, and analytics consultancy releases the 20th edition of the UAE Trust Barometer report. According to the report, the UAE government remains the most trusted of all four institutions, above businesses, NGOs, and the media. A key moment to celebrate, especially during a time when major distrust is brewing between citizens […]

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Choueiri Group Deep Dives
CG Updates
June 21, 2020
Ramadan 2020 – How Consumers in MENA Adapted to the Unusual
Industry
May 27, 2020 Growth Of the Blocked Web

Blockthrough, a company that provides software and methods to counter adblocking – has released a report in collaboration with their subsidiary company PageFair, that highlights the significant new trends in consumer adoption of adblocking around the world. According to the report, the battleground of the adblock wars has shifted to mobile. Mobile is driving a rapid […]

Industry
April 06, 2020 Advertising in the Age of Coronavirus

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

People
March 15, 2020 Changing Times In the World of OOH

“There is an evolution happening in our business,” says Bill Fordyce, CEO of Backlite Media, one of the leading outdoor advertising companies based in Dubai. With a global digital takeover,  Communicate got a chance to chat with Fordyce, to understand how a traditional medium like OOH is faring in this new environment. What is the status of […]

Industry
March 02, 2020 Influencer Fraud Is At An All-Time High

A new report by Hypeauditor, a technology that helps detect influencer fraud on various platforms using an intuitive machine-learning algorithm states that 53% of influencers in the UAE, use artificial means to grow their following and engagement. With the influencer marketing industry poised to become a $15 billion dollar industry by 2022 and an audience of 3.78 […]

Industry
September 25, 2019 Egypt Ranks Highest Of Smart Phone Mobile Gamers

In a research conducted by AdColony with On Device Research within several regions, Egypt ranks the highest in number of smart phone mobile gamers in the world followed by Brazil and Russia. The research was conducted across 15 countries in the Middle East, and other regions. Within the Middle East, the companies looked at KSA, UAE and […]

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