Search Results for : New Ad Formats

Joe Marchese has been vocal about shifting the TV ad marketplace to focus on consumer attention since taking over as head of ad sales at Fox Networks Group less than a year ago. At an recent event hosted by Fox and attended by rival TV executives, high-profile talent, media buyers and marketers, he will begin […]

Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent of the pixels of video ads are visible for one second. Since the release of the first set of guidelines by the Media Ratings Council (MRC) in June 2014, there have […]

Following Facebook’s announcement of its Ads Manager App earlier today, Communicate caught up with Jonathan Labin, head of Middle East and Africa at Facebook for a one-on-one. What is Facebook doing in 2015 to support SMBs? For over 11 years, Facebook served as a platform for connecting people across the globe and in providing marketers […]

  Yahoo has introduced a new native advertising format for the MENA market, Yahoo Stream Ads. Rolling out today and over the coming weeks, the new format will be available on both the Arabic and English regional homepages and across desktop, tablet and mobile. Yahoo Stream Ads, designed to be delivered in the right context […]

There’s always a new medium, a new channel, to look out for in the world of advertising. The pervasiveness of the Internet and smartphones has created ample opportunities for audiences to consume content more frequently than they ever did. Publishers, on their part, have stepped up the game to provide more content in more formats […]