Search Results for : Millenials

Market research company Global Web Index and video hosting platform Vimeo, released a new study that explores the shifts in workplace communications.  The 2020 pandemic is regarded as the longest experiment in understanding how remote work functions. The research finds that when it comes to workplace communication – sentiment varies quite a bit based on […]

Social media is one of the fastest growing industries in the Middle East and it is a great career choice for millenials, since social networks are an important part of their digital lives. When Meltwater opened its doors in the Middle East, one of the challenges was attracting the right talent. We foster an entrepreneurial […]

In September, Product of the Year (POY), an independent awards program recognizing consumer-voted goods held a panel discussion under the theme “Getting Under the Skin of Shoppers” that featured Amine Issa, PhD in biomedical engineering at non-profit medical group Mayo Clinic Everest research. In October, Omnicom Media Group (OMG)’s media and communication agency, PHD, organized […]

Under the title: The Reset Generation, Initiative MENA recently conducted a study across 10,000 millenials, aged between 25 and 34 years, in 19 markets globally, including the UAE, KSA and Egypt – which followed up previous research on the same segment iterated by Initiative globally in 2010. “Millennials are an important segment on a global […]

  Self-described as “the world’s leading lifestyle app for insights into how your money behaves”, personal finances management and wallet app Wally, has launched a redesigned version, Wally+, for android users. Wally allows users to manage multiple accounts (social, family, work, personal, etcetera), tag friends in expenses, and assess their financial standing compared with other people. […]

Today’s millennials are brands’ challenge and opportunity “We live in an amazing world and we waste it on the crappiest generation of spoiled idiots; everything is amazing and nobody is happy.” That’s a pretty harsh judgment by Mexican-American comedian Louis C.K. on today’s youth, as expressed during one of his acts. To illustrate his point, […]

  Following a recent gathering in Dubai, which brought together Starcom MediaVest Group’s (SMG) senior global and regional management, Olivier Gers, global president at SMG’s branded entertainment content unit LiquidThread, and Matt Blackborn, president of emerging markets at SMG, sat down for a chat with Communicate to share their views on future trends, opportunities and […]

As the podcast space in the Middle East continues to grow and evolve, Communicate shares some recent insights from social media analytics and listening tool, Talkwalker on where the MENA region currently stands. In July 2019, data released by Markettiers MENA stated that there were 1.3 million podcast listeners in the UAE alone, which is more […]

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle East. They represent US$2.45 trillion in spending power, according to Adweek and according to Omnicom Group, 70% of them are likely to buy brands that support causes they care about. Subsequently, […]

  American marketers will again spend more on music sponsorships this year, much of it during the summer festival season that kicked off with the start of Coachella Valley Music and Arts Festival last month in California. By the time Coachella concludes, it will have charged millions of dollars for connecting its millennial attendees with […]