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Search Results for : Millenials

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Industry
January 17, 2021
What Will the State of Mobile Be in 2021?
man
People
January 12, 2021
Meet the Covidians
Industry
October 12, 2020 What is the State of Workplace Communications?

Market research company Global Web Index and video hosting platform Vimeo, released a new study that explores the shifts in workplace communications.  The 2020 pandemic is regarded as the longest experiment in understanding how remote work functions. The research finds that when it comes to workplace communication – sentiment varies quite a bit based on […]

Culture
October 11, 2015 Girl power

Social media is one of the fastest growing industries in the Middle East and it is a great career choice for millenials, since social networks are an important part of their digital lives. When Meltwater opened its doors in the Middle East, one of the challenges was attracting the right talent. We foster an entrepreneurial […]

Industry
January 06, 2015 Bland together

In September, Product of the Year (POY), an independent awards program recognizing consumer-voted goods held a panel discussion under the theme “Getting Under the Skin of Shoppers” that featured Amine Issa, PhD in biomedical engineering at non-profit medical group Mayo Clinic Everest research. In October, Omnicom Media Group (OMG)’s media and communication agency, PHD, organized […]

Industry
November 12, 2014 Hit reset

Under the title: The Reset Generation, Initiative MENA recently conducted a study across 10,000 millenials, aged between 25 and 34 years, in 19 markets globally, including the UAE, KSA and Egypt – which followed up previous research on the same segment iterated by Initiative globally in 2010. “Millennials are an important segment on a global […]

Industry
November 06, 2014 Wally launches on Android as Wally+

  Self-described as “the world’s leading lifestyle app for insights into how your money behaves”, personal finances management and wallet app Wally, has launched a redesigned version, Wally+, for android users. Wally allows users to manage multiple accounts (social, family, work, personal, etcetera), tag friends in expenses, and assess their financial standing compared with other people. […]

Culture
July 22, 2014 YOLO generation

Today’s millennials are brands’ challenge and opportunity “We live in an amazing world and we waste it on the crappiest generation of spoiled idiots; everything is amazing and nobody is happy.” That’s a pretty harsh judgment by Mexican-American comedian Louis C.K. on today’s youth, as expressed during one of his acts. To illustrate his point, […]

Industry
April 21, 2014 Double vision

  Following a recent gathering in Dubai, which brought together Starcom MediaVest Group’s (SMG) senior global and regional management, Olivier Gers, global president at SMG’s branded entertainment content unit LiquidThread, and Matt Blackborn, president of emerging markets at SMG, sat down for a chat with Communicate to share their views on future trends, opportunities and […]

Industry
March 31, 2020 Snapshot of the State of Podcasts in 2020

As the podcast space in the Middle East continues to grow and evolve, Communicate shares some recent insights from social media analytics and listening tool, Talkwalker on where the MENA region currently stands. In July 2019, data released by Markettiers MENA stated that there were 1.3 million podcast listeners in the UAE alone, which is more […]

Industry
November 04, 2019 How Digital is Transforming the Tourism Industry

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

Industry
April 14, 2019 Millennials and Generation Z talent look for purpose not a job

By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle East. They represent US$2.45 trillion in spending power, according to Adweek and according to Omnicom Group, 70% of them are likely to buy brands that support causes they care about. Subsequently, […]

Industry
May 11, 2014 Sound plans

  American marketers will again spend more on music sponsorships this year, much of it during the summer festival season that kicked off with the start of Coachella Valley Music and Arts Festival last month in California. By the time Coachella concludes, it will have charged millions of dollars for connecting its millennial attendees with […]

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